Dave x Mountain Dew

Dave Burd sure knows how to sell a cool, refreshing beverage in a… well… cool, refreshing way. Mountain Dew was a lead partner for Season Two of the FX original series DAVE. The partnership included a unique in-show opportunity centered around an entire episode where Dave was tasked to design a one-of-a-kind advertising campaign for Mountain Dew. To amplify the partnership, the FX Branded Content team collaborated with the production to create a social and linear campaign that re-mixed the episode climax when Dave hijacked a pitch meeting with an original 2-minute rap about the popular beverage that was one part hilarious, one part cool, and five parts DAVE. This out-of-show branded content extension amplified the partnership, generating more buzz for both the show and Mountain Dew.