Texas: Destination Adventure

Nat Geo CreativeWorks helped Travel Texas tap into our audience of adventurous travelers with a multi-platform, multi-year storytelling campaign Texas: Destination Adventure. Building upon the success of a 2021 Documentary on Nat Geo Channel, the 2022 and upcoming 2023 programs will continue to showcase the best Texas-sized outdoor adventures and off-the-beaten-path experiences. Content ran across Nat Geo’s digital and social platforms. Short-form videos, custom-shot NatGeo.com digital articles, an interactive ‘HQ’ site and map, social vertical videos, and more were created to support the program. See the Destination Texas site here.