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# Disney Advertising

## Sitemaps

- [XML Sitemap](https://www.disneyadvertising.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [State of Sports Streaming](https://www.disneyadvertising.com/uncategorized/state-of-sports-streaming/) - Adam Monaco, EVP, Sales and Jacqueline Dobies, VP, Revenue & Yield Management, take us inside the complete Football playbook and share how Super Bowl LXI serves as a powerful moment that carries forward, opening bigger and newer ways for brands to connect with football fans across the Disney ecosystem.
- [Disney Ad Creative Studio Begins Closed Beta with Select Advertisers](https://thewaltdisneycompany.com/news/ad-creative-studio-beta/)
- [Disney Advertising Concludes 2026 – 2027 Upfront and Sells Out of Super Bowl LXI Inventory](https://press.disneyadvertising.com/disney-advertising-concludes-2026-2027-upfront-and-sells-out-of-super-bowl-lxi-inventory)
- [Disney doubles WNBA All-Star ad revenue for second consecutive year](https://www.sportsbusinessjournal.com/Articles/2026/07/24/disney-doubles-wnba-all-star-ad-revenue-for-second-consecutive-year/)
- [How shows like ‘Project Runway’ are driving Disney’s unscripted revenue growth through brand integrations](https://www.campaignlive.com/article/shows-project-runway-driving-disneys-unscripted-revenue-growth-brand-integrations/1966866)
- [Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw](https://www.beet.tv/2026/06/streaming-has-become-a-social-network-and-every-show-is-an-event-disneys-dana-mcgraw.html)
- [ESPN Launches ESPN Fan House, a Fan-Centric Engagement Hub Powered by Flowcode](https://press.disneyadvertising.com/espn-launches-espn-fan-house,-a-fan-centric-engagement-hub-powered-by-flowcode)
- [Fandom Takes Center Stage as Disney’s Sports, TV and Film Powerhouses Command the North Javits Center](https://thewaltdisneycompany.com/news/disney-upfront-2026/)
- [Sports, stars, singing: With new CEO, Disney maintains splashy upfront strategy](https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront)
- [See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event](https://www.adweek.com/convergent-tv/see-behind-the-scenes-of-disneys-massive-2026-tv-upfront-event/)
- [Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands](https://variety.com/2026/tv/news/disney-rita-ferro-grammys-super-bowl-oscars-abc-upfronts-1236744316/)
- [Inside Football at Disney](https://www.disneyadvertising.com/insights/thought-leadership/inside-football-at-disney/) - Adam Monaco, EVP, Sales and Jacqueline Dobies, VP, Revenue & Yield Management, take us inside the complete Football playbook and share how Super Bowl LXI serves as a powerful moment that carries forward, opening bigger and newer ways for brands to connect with football fans across the Disney ecosystem.
- [Disney Sells Out 98th Oscars® Advertising as Demand for Live Portfolio Grows](https://press.disneyadvertising.com/disney-sells-out-98th-oscars-advertising-as-demand-for-live-portfolio-grows)
- [ESPN and Disney Launch ‘We’re Going,’ the First Marketing Campaign for ESPN’s Inaugural Super Bowl](https://thewaltdisneycompany.com/news/were-going-super-bowl-espn/)
- [The Power of Automation](https://www.disneyadvertising.com/insights/thought-leadership/power-of-automation/) - At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.
- [The Power of Automation - Copy](https://www.disneyadvertising.com/uncategorized/dev-the-power-of-automation-copy/) - At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.
- [Breaking Barriers, Building Legacies](https://www.disneyadvertising.com/insights/thought-leadership/breaking-barriers-building-legacies/) - Hear from leaders across Disney and ESPN on how female athletes are breaking barriers, building legacies, and changing the game, and how our platforms and solutions are continuing to fuel this powerful momentum.
- [Tech and Data Video Spotlight](https://www.disneyadvertising.com/insights/thought-leadership/techanddata-video-spotlight/) - Join us on January 7, 2026 as we shape the next era of advertising.
- [Disney Channel Case Studies](https://www.disneyadvertising.com/disneycreativeworks/disney-channel-case-studies/) - National Geographic, Hulu, Mazda
- [ABC Case Studies](https://www.disneyadvertising.com/disneycreativeworks/abc-case-studies/) - National Geographic, Hulu, Mazda
- [Disney XD Case Studies](https://www.disneyadvertising.com/disneycreativeworks/disney-xd-case-studies/) - National Geographic, Hulu, Mazda
- [ESPN Case Studies](https://www.disneyadvertising.com/disneycreativeworks/espn-case-studies/) - Featured Work Have a Change of Heart Cheerios, ABC, ESPN The Last Dance x Predictions State Farm, ESPN For more information on Disney’s latest ad innovation, please click here.
- [Freeform Case Studies](https://www.disneyadvertising.com/disneycreativeworks/freeform-case-studies/) - National Geographic, Hulu, Mazda
- [FX Case Studies](https://www.disneyadvertising.com/disneycreativeworks/fx-case-studies/) - National Geographic, Hulu, Mazda
- [Hulu Case Studies](https://www.disneyadvertising.com/disneycreativeworks/hulu-case-studies/) - National Geographic, Hulu, Mazda
- [National Geographic Case Studies](https://www.disneyadvertising.com/disneycreativeworks/national-geographic-case-studies/) - National Geographic, Hulu, Mazda
- [Just Roll With It x Nintendo/Animal Crossing](https://www.disneyadvertising.com/disneycreativeworks/brand/disney-channel/just-roll-with-it-x-nintendo-animal-crossing/) - Disney Channel, Nintendo
- [31 Nights of Halloween x The Spookiest Party](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/31-nights-of-halloween-x-the-spookiest-party/) - Party City, Freeform
- [The Last Dance x Predictions](https://www.disneyadvertising.com/disneycreativeworks/brand/espn/the-last-dance-x-predictions/) - State Farm, ESPN
- [25 Days of Christmas x Give With all your Heart](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/25-days-of-christmas-x-give-with-all-your-heart/) - KOHL’S, Freeform
- [Hocus Pocus 2 x Everyone's Favorite Witches](https://www.disneyadvertising.com/disneycreativeworks/brand/disney-xd/hocus-pocus-2-x-everyones-favorite-witches/) - Babybel Brands, Disney Digital & DXD
- [Have a Change of Heart](https://www.disneyadvertising.com/disneycreativeworks/brand/espn/have-a-change-of-heart/) - Cheerios, ABC, ESPN
- [Future of Home](https://www.disneyadvertising.com/disneycreativeworks/brand/national-geographic/future-of-home/) - Century 21, National Geographic
- [Oscars x Celebrating Safety](https://www.disneyadvertising.com/disneycreativeworks/brand/abc/oscars-x-celebrating-safety/) - Volvo, ABC
- [Bachelorette x Fit Me](https://www.disneyadvertising.com/disneycreativeworks/brand/abc/bachelorette-x-fit-me/) - Maybelline, ABC
- [Nine Perfect Strangers x The Perfect Dishes for Dishing](https://www.disneyadvertising.com/disneycreativeworks/brand/hulu/nine-perfect-strangers-x-the-perfect-dishes-for-dishing/) - HelloFresh, Hulu
- [Tasting Wild](https://www.disneyadvertising.com/disneycreativeworks/brand/national-geographic/tasting-wild/) - Mazda, National Geographic & Hulu
- [Disney Descendants x Paint the Town Red](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/disney-descendants-x-paint-the-town-red/) - Mattel, Disney Channel
- [Big City Greens x Play Anywhere](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/big-city-greens-x-play-anywhere/) - MLB, Disney Channel
- [Family Movie Night x Better With Family](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/family-movie-night-x-better-with-family/) - Kraft, Disney Channel
- [Disney Descendants x Princess Peach's World](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/disney-descendants-x-princess-peachs-world/) - Nintendo, Disney Channel
- [Hulu Freezes](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/hulu-freezes/) - Sony, Hulu
- [Let’s All Go to the Pantry](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/lets-all-go-to-the-pantry/) - Hershey, Hulu
- [The Ultimate Crime Show Fan](https://www.disneyadvertising.com/disneycreativeworks/category/tech-telco/the-ultimate-crime-show-fan/) - ADT, Hulu
- [The Bear x Ticket Terror](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/the-bear-x-ticket-terror/) - Universal, FX
- [The Bear x Life of A Chef](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/the-bear-x-life-of-a-chef/) - Stella Artois, FX
- [The Bear x Restaurant Stories](https://www.disneyadvertising.com/disneycreativeworks/category/financial-services/the-bear-x-restaurant-stories/) - American Express, FX
- [Pure Michigan](https://www.disneyadvertising.com/disneycreativeworks/category/travel-leisure/pure-michigan/) - Pure Michigan, National Geographic
- [College GameDay x It's Easy](https://www.disneyadvertising.com/disneycreativeworks/category/financial-services/college-gameday-x-its-easy/) - Geico, ESPN
- [NBA & WNBA x Right Kind of Magic](https://www.disneyadvertising.com/disneycreativeworks/category/financial-services/nba-wnba-x-right-kind-of-magic/) - State Farm, ESPN
- [NBA Playoffs x Quest For Larry](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/nba-playoffs-x-quest-for-larry/) - Disney Studios, ESPN
- [MBJ Directs SportsCenter His Way](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/mbj-directs-sportscenter-his-way/) - MGM Studios, ESPN
- [AquaManning](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/aquamanning/) - Warner Bros., ESPN
- [NBA x Pre-Game Rituals](https://www.disneyadvertising.com/disneycreativeworks/category/restaurants/nba-x-pre-game-rituals/) - Doordash, ESPN
- [College Football x Heisman House](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/college-football-x-heisman-house/) - Nissan, ESPN
- [College Football x Tuition Toss](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/college-football-x-tuition-toss/) - Dr. Pepper, ESPN
- [Fear is the Mind Killer](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/fear-is-the-mind-killer/) - Warner Bros., ESPN
- [Man in Black](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/man-in-black/) - Warner Bros., ESPN
- [NBA Playoffs x Post-Apocalyptic Ride](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/nba-playoffs-x-post-apocalyptic-ride/) - Warner Bros., ESPN
- [SportsCenter x Flip the Game](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/sportscenter-x-flip-the-game/) - Ally Bank, ESPN
- [Full Court Press x Inner Baller](https://www.disneyadvertising.com/disneycreativeworks/category/financial-services/full-court-press-x-inner-baller/) - State Farm, ESPN
- [31 Nights of Halloween](https://www.disneyadvertising.com/disneycreativeworks/category/retail/31-nights-of-halloween-mucinex/) - Mucinex, Freeform
- [The Scent of Ohana](https://www.disneyadvertising.com/disneycreativeworks/category/retail/the-scent-of-ohana/) - Scentsy, Disney
- [Magic Steps](https://www.disneyadvertising.com/disneycreativeworks/category/retail/magic-steps/) - Havaianas, Disney
- [NBA Finals x Spiderman Finals Party](https://www.disneyadvertising.com/disneycreativeworks/category/retail/nba-finals-x-spiderman-finals-party/) - Sony Pictures, ESPN
- [A Note from Dana McGraw on Disney's Clean Room](https://www.disneyadvertising.com/blog/clean-room/) - PATH TO INTEROPERABILITY | DRIVES ADDRESSABILITY | FUELS AUTOMATION By Rosario Chines November 15, 2023 Partners –In 2021, Disney Advertising embarked on a path well ahead of its time; we made an investment into innovation that anticipated the future needs of advertisers – the need to balance both privacy and experience for consumers. The foundation
- [Introducing Project Elevate: Put the Power of Disney to Work for You](https://www.disneyadvertising.com/blog/introducing-project-elevate-put-the-power-of-disney-to-work-for-you/) - Introducing Project Elevate: Put the Power of Disney to Work for You By Rosario Chines March 2, 2023 Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies
- [Automation and Identity Define The Future of Addressability](https://www.disneyadvertising.com/blog/automation-and-identity-define-the-future-of-addressability/) - Automation and Identity Define The Future of Addressability By Rosario Chines January 25, 2023 Two years ago, Disney had a bold ambition – lay the foundation for a fully automated and addressable future. This commitment called for a complete overhaul of Disney’s advertising platform – one that would power the capability for advertisers to buy
- [Unlock the Power of Live with our Playbook](https://www.disneyadvertising.com/blog/unlock-the-power-of-live-with-our-playbook/) - Unlock the Power of Live with our Playbook By Rosario Chines January 25, 2023 Disney is the home for sports, with the most enviable rights, entertainment and streaming brands in the business. We have the ability to deliver both massive scale and specific audiences, across over 15,000 live sports events.And as the cold months of
- [A Message From Disney Advertising Sales President Rita Ferro](https://www.disneyadvertising.com/blog/a-message-from-disney-advertising-sales-president-rita-ferro/) - A Message From Disney Advertising Sales President Rita Ferro By Rosario Chines January 24, 2023 Partners –Can you believe we are already three weeks into January and have already experienced some of the best NFL wildcard games, enjoyed an incredible National Football weekend, and had a whirlwind week at CES? No one can say that
- [Demystifying measurement with Disney](https://adage.com/studio-30/aa-demystifying-measurement-disney/)
- [Why automation is the future of the digital ad marketplace](https://adage.com/studio-30/aa-why-automation-is-future-of-digital-ad-marketplace/)
- [Advertisers continue flooding into ESPN college football; network sees opportunities for Fridays with NBA changes](https://www.sportsbusinessjournal.com/Articles/2025/09/08/advertisers-continue-flooding-into-espn-college-football-network-sees-opportunities-for-fridays-with-nba-changes/?issueId=HU3ABO6X3NBQZMV2WXELD2KH64)
- [Disney CEO Explains Why ESPN and NFL's New Deal Is Good for Fans ](https://www.adweek.com/convergent-tv/disney-ceo-explains-why-espn-and-nfls-new-deal-is-good-for-fans/)
- [Music to Mickey's Ears: Disney Sells Out Hulu Lollapalooza Sponsorships ](https://www.adweek.com/convergent-tv/music-to-mickeys-ears-disney-sells-out-hulu-lollapalooza-sponsorships/)
- [Disney’s Q3 FY25 Earnings: Executive Commentary & Announcements](https://thewaltdisneycompany.com/disney-q3-earnings-2025/)
- [Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’](https://www.marketingdive.com/news/disney-brand-tie-ups-multi-platform-reach-for-project-runway/756404/)
- [Frights and Insights – Halloween 2024](https://www.disneyadvertising.com/insights/thought-leadership/frights-and-insights-halloween-2024/) - How to Engage Disney Viewers this Halloween. The spookiest day of the year is quickly creeping up! To help advertisers prepare for this day of frights, we surveyed Disney viewers* to learn how they are approaching the holiday this year.
- [Activating Fandom](https://www.disneyadvertising.com/insights/thought-leadership/activating-fandom/) - Tapping into fandom provides advertisers a direct line to highly engaged audiences. By aligning with iconic franchises, celebrating cultural moments, and leveraging data-driven solutions, advertisers can boost awareness, perception, and loyalty for their brands. Disney celebrates every moment for audiences and advertisers through the power of creative excellence and innovation.
- [Connecting with MC&I Audiences Delivers Brand Success](https://www.disneyadvertising.com/mci/connecting-with-mci-audiences-delivers-brand-success/) - Tapping into fandom provides advertisers a direct line to highly engaged audiences. By aligning with iconic franchises, celebrating cultural moments, and leveraging data-driven solutions, advertisers can boost awareness, perception, and loyalty for their brands. Disney celebrates every moment for audiences and advertisers through the power of creative excellence and innovation.
- [Exploring the Power of Live](https://www.disneyadvertising.com/insights/thought-leadership/exploring-the-power-of-live/) - Live events are where audiences lean in and stay engaged — at scale. Hear from Disney Advertising executives, Danielle Brown and John Campbell, as they share how advertisers can tap into the power of live to maximize performance across the Disney portfolio.
- [How Connected TV is Changing the Game](https://www.disneyadvertising.com/insights/thought-leadership/how-connected-tv-is-changing-the-game/) - How connected tv is changing the game for mid-market advertisers. Watch State of Stream Sessions with Lexi Swift and Matt Barnes.
- [Get Goulish with Disney Advertising](https://www.disneyadvertising.com/insights/thought-leadership/get-ghoulish-with-disney-advertising/) - Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
- [Stream ON with Disney+](https://www.disneyadvertising.com/insights/thought-leadership/stream-on-with-disney/) - Marking its second year this December, Disney+ AVOD (ad-supported) continues to prove why it’s the go-to streaming destination for audiences and advertisers alike — driving ad-supported growth and expanded access to some of the most beloved stories and franchises of all time, under one roof.
- [Stream Forward with Advertising on Disney+](https://www.disneyadvertising.com/insights/thought-leadership/avod-year-in-review/) - Disney+ opened its doors to advertisers on December 8th, 2022. Let’s look back and stream forward to some of the biggest highlights surrounding Disney+ in 2023.
- [Unwrapping Ad Success: How to sleigh your strategy this holiday season](https://www.disneyadvertising.com/insights/thought-leadership/holiday-2023/) - The most wonderful time of the year is just around the corner, and audiences and advertisers alike are gearing up to spread holiday cheer.
- [From Screen to Shopping Cart: Disney Makes Streaming Ads Shoppable and Actionable](https://press.disneyadvertising.com/from-screen-to-shopping-cart-disney-makes-streaming-ads-shoppable-and-actionable)
- [The Walt Disney Company Earns 137 Emmy® Award Nominations](https://thewaltdisneycompany.com/emmy-nominations-2025/)
- [The Ad Council Announces Disney’s Rita Ferro as Board Chair](https://www.adcouncil.org/learn-with-us/press-releases/the-ad-council-announces-disneys-rita-ferro-as-board-chair)
- [Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star ](https://www.adweek.com/brand-marketing/brands-media-wnba-all-star/)
- [Exclusive: Inside Disney's Plans for the 2025 Cannes Lions ](https://www.adweek.com/convergent-tv/exclusive-disney-2025-cannes-lions/)
- [Why Disney’s Compass seeks true north in data collaboration](https://www.marketingdive.com/news/disney-compass-seeks-true-north-data-collaboration-amazon/750861/)
- [Disney's DRAX and Amazon DSP Team Up for Smarter Ad Buys ](https://www.adweek.com/convergent-tv/disneys-drax-and-amazon-dsp-team-smarter-ad-buys/)
- [Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty](https://adage.com/events-awards/possible-conference/aa-disney-ai-tv-upfront-streaming-ads/)
- [Disney Ad Sales Chief Rita Ferro: Sports, Storytelling, & Technology Come Together at Scale for Upfront](https://thewaltdisneycompany.com/rita-ferro-disney-upfront-2025/)
- [New Direct-to-Consumer Offering to be Singularly Branded ESPN](https://espnpressroom.com/us/press-releases/2025/05/new-direct-to-consumer-offering-to-be-singularly-branded-espn/)
- [Disney Bets That Its Breadth and Depth Will Wow Media Buyers In This Year’s Upfront ](https://www.hollywoodreporter.com/business/business-news/rita-ferro-disney-2025-upfront-preview-1236207859/)
- [Disney’s Power Players Dominate the 2025 Upfront as Storytelling and Innovation Stand Front and Center](https://press.disneyadvertising.com/disneys-power-players-dominate-the-2025-upfront-as-storytelling-and-innovation-stand-front-and-center)
- [‘American Idol,’ ‘Shark Tank,’ ‘Celebrity Wheel of Fortune’ and More Unscripted Series Renewed at ABC](https://variety.com/2025/tv/news/american-idol-shark-tank-celebrity-wheel-of-fortune-renewed-abc-1236392365/)
- [Disney’s Upfront Unveiled: Navigating the Future of Sports and Streaming](https://open.spotify.com/episode/2UJXeGpxl2zHzwxTxLk8AA)
- [Disney Touts Upfront Offerings and Coverage the Super Bowl Has 'Never Experienced' ](https://www.adweek.com/convergent-tv/disney-upfront-offerings-super-bowl/?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_13462335_Convergent_TV_250507&lctg=f07060f4-578b-4ffa-881e-52efc0c68218)
- [FX’s John Landgraf and Disney’s Eric Schrier on How to Survive the Entertainment Business Turmoil: ‘The Ones That Are Still Here Didn’t Give Up’](https://variety.com/2025/tv/news/fx-john-landgraf-disney-eric-schrier-survive-business-turmoil-1236380763/)
- [Disney Ad Sales Chief Rita Ferro: Sports, Storytelling, & Technology Come Together at Scale for Upfront](https://thewaltdisneycompany.com/rita-ferro-disney-upfront-2025/)
- [Disney expands global ad tech platform](https://nam04.safelinks.protection.outlook.com/?url=https://www.axios.com/2025/04/08/disney-ad-tech-europe-expansion&data=05|02|Andrea.Breitman.-ND@disney.com|78d0ccf6818549e237d808dd898cf036|56b731a8a2ac4c32bf6b616810e913c6|1|0|638817960605586176|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=eOrHmDXQFvYH3dNWPCi2tKFMHeiN4AuCGhJA5qK8EoM=&reserved=0)
- [Inside Disney's Ad Playbook](https://www.marketingdive.com/news/inside-disneys-ad-playbook-as-streaming-becomes-core-growth-platform/747503/)
- [Disney TV Studios Chief Eric Schrier On Big Fox Animation Deal, Global Originals Strategy, ‘Buffy’ & Other Reboots, Backend Model & Filming In L.A.](https://deadline.com/2025/05/disney-tv-studios-eric-schrier-interview-fox-animation-reboots-1236377899/)
- [6 measurement predictions for the TV upfronts](https://adage.com/events-awards/tv-upfront/aa-measurement-predictions-tv-upfronts/)
- [The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’](https://variety.com/2025/tv/news/catch-22-modern-marketing-campaigns-variety-entertainment-1236378913/)
- [7 live sports predictions for the TV upfronts](https://adage.com/events-awards/tv-upfront/aa-live-sports-predictions-tv-upfronts/)
- [Disney Is Building Its Own Reality Universe With Hot, Young Talent. Can It Rival The Bravoverse?](https://deadline.com/2025/04/disney-reality-universe-kardashians-mormon-wives-alex-cooper-1236374622/)
- [Disney’s Craig Erwich on Broadcast TV’s Resurgence, Fates of ‘Doctor Odyssey’ and ‘The Bachelor’ — and Which Ratings Matter Most](https://variety.com/2025/tv/news/disney-doctor-odyssey-the-bachelor-fates-broadcast-tv-1236359062/)
- [Tentpoles Are Just the Beginning: Inside Disney’s Plan for Multi-Platform Advertising Dominance](https://www.hollywoodreporter.com/business/business-news/disney-live-events-advertising-strategy-1236157495/)
- [Inside Disney’s stunning six-brand Oscars advertising stunt](https://www.fastcompany.com/91287971/inside-disneys-stunning-six-brand-oscars-advertising-stunt)
- [Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show's Streaming Debut](https://www.adweek.com/convergent-tv/disney-sells-out-ad-inventory-97th-oscars/)
- [Disney says about 157 million global users are streaming content with ads](https://www.cnbc.com/2025/01/08/disney-monthly-active-users-ad-supported-content.html)
- [Disney’s head of addressable advertising on the future of AI in TV and more](https://adage.com/events-awards/possible-conference/aa-disney-ai-tv-upfront-streaming-ads/)
- [Disney TV Studios Chief Eric Schrier On Big Fox Animation Deal, Global Originals Strategy, ‘Buffy’ & Other Reboots, Backend Model & Filming In L.A.](https://deadline.com/2025/05/disney-tv-studios-eric-schrier-interview-fox-animation-reboots-1236377899/)
- [Disney Finds Its Reality Sweet Spot on Streaming](https://www.vulture.com/article/disney-hulu-abc-reality-tv-streaming.html)
- [Inside Disney’s ad playbook as streaming becomes ‘core growth platform’](https://www.marketingdive.com/news/inside-disneys-ad-playbook-as-streaming-becomes-core-growth-platform/747503/)
- [CPG](https://www.disneyadvertising.com/disneycreativeworks/category/cpg/) - Featured Work CPG College Football x Tuition Toss Dr. Pepper, ESPN College Football x Heisman House Nissan, ESPN The Bear x Life of A Chef Stella Artois, FX Let’s All Go to the Pantry Hershey, Hulu Family Movie Night x Better With Family Kraft, Disney Channel Disney Descendants x Paint the Town Red Mattel, Disney
- [Financial Services](https://www.disneyadvertising.com/disneycreativeworks/category/financial-services/) - Featured Work Financial Services Full Court Press x Inner Baller State Farm, ESPN NBA & WNBA x Right Kind of Magic State Farm, ESPN College GameDay x It’s Easy Geico, ESPN The Bear x Restaurant Stories American Express, FX The Last Dance x Predictions State Farm, ESPN For more information on Disney’s latest ad innovation,
- [HDCS](https://www.disneyadvertising.com/disneycreativeworks/category/hdcs/) - Featured Work HDCS Future of Home Century 21, National Geographic For more information on Disney’s latest ad innovation, please click here.
- [Media & Entertainment](https://www.disneyadvertising.com/disneycreativeworks/category/media-entertainment/) - Featured Work Media & Entertainment SportsCenter x Flip the Game Ally Bank, ESPN NBA Playoffs x Post-Apocalyptic Ride Warner Bros., ESPN Man in Black Warner Bros., ESPN Fear is the Mind Killer Warner Bros., ESPN AquaManning Warner Bros., ESPN MBJ Directs SportsCenter His Way MGM Studios, ESPN NBA Playoffs x Quest For Larry Disney Studios,
- [Restaurants](https://www.disneyadvertising.com/disneycreativeworks/category/restaurants/) - Featured Work Restaurants NBA x Pre-Game Rituals Doordash, ESPN For more information on Disney’s latest ad innovation, please click here.
- [Retail](https://www.disneyadvertising.com/disneycreativeworks/category/retail/) - Featured Work Retail NBA Finals x Spiderman Finals Party Sony Pictures, ESPN Magic Steps Havaianas, Disney The Scent of Ohana Scentsy, Disney 31 Nights of Halloween Mucinex, Freeform Nine Perfect Strangers x The Perfect Dishes for Dishing HelloFresh, Hulu 25 Days of Christmas x Give With all your Heart KOHL’S, Freeform 31 Nights of Halloween
- [Tech & Telco](https://www.disneyadvertising.com/disneycreativeworks/category/tech-telco/) - Featured Work Tech & Telco The Ultimate Crime Show Fan ADT, Hulu For more information on Disney’s latest ad innovation, please click here.
- [Travel & Leisure](https://www.disneyadvertising.com/disneycreativeworks/category/travel-leisure/) - Featured Work Travel & Leisure Pure Michigan Pure Michigan, National Geographic For more information on Disney’s latest ad innovation, please click here.
- [Auto](https://www.disneyadvertising.com/disneycreativeworks/category/auto/) - Featured Work Auto Tasting Wild Mazda, National Geographic & Hulu Oscars x Celebrating Safety Volvo, ABC For more information on Disney’s latest ad innovation, please click here.
- [Sports](https://www.disneyadvertising.com/disneycreativeworks/category/sports/) - Featured Work Sports NBA Finals x Spiderman Finals Party Sony Pictures, ESPN Full Court Press x Inner Baller State Farm, ESPN SportsCenter x Flip the Game Ally Bank, ESPN NBA Playoffs x Post-Apocalyptic Ride Warner Bros., ESPN Man in Black Warner Bros., ESPN Fear is the Mind Killer Warner Bros., ESPN College Football x Tuition
- [Entertainment](https://www.disneyadvertising.com/disneycreativeworks/category/entertainment/) - Featured Work Entertainment Pure Michigan Pure Michigan, National Geographic The Bear x Restaurant Stories American Express, FX The Bear x Life of A Chef Stella Artois, FX The Bear x Ticket Terror Universal, FX The Ultimate Crime Show Fan ADT, Hulu Let’s All Go to the Pantry Hershey, Hulu Hulu Freezes Sony, Hulu Disney Descendants
- [Case Studies](https://www.disneyadvertising.com/disneycreativeworks/case-studies/) - National Geographic, Hulu, Mazda
- [Memory Lane x Toyota](https://www.disneyadvertising.com/disneycreativeworks/brand/abc/memory-lane-x-toyota/) - ABC
- [25 Days of Christmas x KOHL'S x Kerv](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/25-days-of-christmas-x-kohls-x-kerv/) - Freeform, Kohl's, Kerv
- [Disney Style x Visa](https://www.disneyadvertising.com/uncategorized/disney-style-x-visa/) - Disney Digital
- [Mayans M.C. x XBox/Gears 5](https://www.disneyadvertising.com/disneycreativeworks/brand/fx/mayans-mc-x-xbox-gears-5/) - FX Networks
- [Chewy Holiday 2022](https://www.disneyadvertising.com/disneycreativeworks/brand/disney-xd/chewy-holiday-2022/) - Disney Digital x DXD, Chewy
- [ESPN x Warner Bros](https://www.disneyadvertising.com/disneycreativeworks/brand/espn/espn-x-warner-bros/) - ESPN, Warner Bros. Pictures
- [Ultra Violet and Black Scorpion x Mattel](https://www.disneyadvertising.com/disneycreativeworks/brand/disney-channel/ultra-violet-and-black-scorpion-x-mattel/) - Disney Channel, Mattel Barbie
- [ESPN x State Farm](https://www.disneyadvertising.com/disneycreativeworks/brand/espn/espn-x-state-farm/) - ESPN, State Farm
- [Texas: Destination Adventure](https://www.disneyadvertising.com/disneycreativeworks/brand/national-geographic/texas-destination-adventure/) - National Geographic, Travel Texas
- [Villains of Valley View x Nintendo](https://www.disneyadvertising.com/disneycreativeworks/brand/disney-channel/villains-of-valley-view-x-nintendo/) - Disney Channel, Nintendo
- [Performance Marketing](https://www.disneyadvertising.com/disneycreativeworks/category/performance-marketing/) - Featured Work Performance Marketing No posts found! For more information on Disney’s latest ad innovation, please click here.
- [25 Days of Christmas x When the Holidays Get Real](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/25-days-of-christmas-x-when-the-holidays-get-real/) - KOHL’S, Freeform
- [Kinder Joy x How The Grinch Stole Christmas](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/kinder-joy-x-how-the-grinch-stole-christmas/) - Kinder Joy, Freeform
- [31 Nights of Halloween](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/31-nights-of-halloween-hersheys/) - Hershey's, Freeform
- [Shutterfly x 25 Days of Christmas](https://www.disneyadvertising.com/disneycreativeworks/brand/freeform/shutterfly-x-25-days-of-christmas/) - Shutterfly, Freeform
- [Disney Advertising Expands Global Addressable Connections, Rooted In Insights & Automation](https://press.disneyadvertising.com/disney-advertising-expands-global-addressable-connections,-rooted-in-insights-&-automation)
- [SBJ Media: ESPN seeing no slowdown for Women’s March Madness advertising](https://www.sportsbusinessjournal.com/sb-blogs/newsletter-media/2025/03/17/)
- [Disney Advertising Brings Brands Together for 97th Oscars®](https://press.disneyadvertising.com/disney-advertising-brings-brands-together-for-97th-oscars)
- [Disney Earnings Q1 2025: CEO Bob Iger and CFO Hugh Johnston Showcase Company’s Creative and Financial Strength](https://thewaltdisneycompany.com/disney-q1-earnings-2025/)
- [Binge Ad x Maker's Mark](https://www.disneyadvertising.com/uncategorized/binge-ad-x-makers-mark/) - Hulu, Maker's Mark
- [The Simpsons Provide a Perfectly Cromulent Way to Grow Monday Night Football Ad Revenue](https://www.adweek.com/media/simpsons-monday-night-football-ad-revenue/)
- [Game On: ESPN on Disney+ Launches Today](https://thewaltdisneycompany.com/espn-on-disney-plus/)
- [Disney Renews Branded LGBTQ+ Content Agreement With Equalpride](https://www.adweek.com/convergent-tv/disney-branded-content-equalpride/)
- [Disney, Hershey execs share how holiday marketing campaigns are evolving](https://www.marketingdive.com/news/disney-hershey-halloween-holiday-marketing-campaigns/729485/)
- [Inside Disney’s increasingly global approach to selling holiday ads](https://www.marketingdive.com/news/disney-ad-offerings-entertainment-holiday-marketing/731483/)
- [Introducing Generation Stream: Sports Edition](https://www.disneyadvertising.com/blog/generation-stream-sports-edition/) - Introducing Generation Stream: Sports Edition By Rosario Chines Year after year, sports content consistently dominates the top 100 most-viewed programming lists. After a year of upended schedules and empty stadiums, sports has seen a tremendous return to live events while also captivating audiences of all levels of fandom.Now, more than ever, sports streamers are engaging
- [Dear Advertising Community - A Letter From Rita Ferro](https://www.disneyadvertising.com/blog/dear-advertising-community-a-letter-from-rita-ferro/) - By Rosario Chines February 8, 2022 Partners,2022 is off to a roaring start and we’re feeling incredibly optimistic.Disney Advertising is just three weeks away from our Tech and Data Week, culminating with our previously announced second annual Tech & Data Showcase on Thursday, March 3.Our approach has always been show and prove – our ability
- [Grow with Disney for Lifetime Customer Value](https://www.disneyadvertising.com/blog/grow-with-disney-for-lifetime-customer-value/) - Grow with Disney for Lifetime Customer Value By Rosario Chines June 22, 2021 The Direct-to-Consumer brand journey starts with customer acquisition. Emerging and disrupter brands “flip the funnel” and partner with media companies to help them understand and measure what drives purchase. At Disney, we have seen that as brands move through the funnel, they
- [Activate with Data-Driven Precision](https://www.disneyadvertising.com/blog/activate-with-data-driven-precision/) - Activate with Data-Driven Precision By Rosario Chines April 7, 2021 A truly optimized marketing campaign is thoroughly rooted in data. It’s what drives a deep understanding of a desired target audience, dictates the channels and ad products used to reach that audience, and influences how brands develop relevant and engaging creative. Simply put – insightful
- [Opening Self-Service Access to Small/Mid-size Businesses and Agencies](https://www.disneyadvertising.com/blog/opening-self-service-access-to-small-and-midsize-agencies/) - The Future of Self-Service is Automated, Inclusive and Available Now By Rosario Chines June 20, 2022 For years, brand advertising was closely aligned with driving awareness, while direct-response and performance-based advertising was more closely aligned to actions and conversions. With the acceleration of digital, social and streaming, the lines between traditional and digital advertising began

## Pages

- [Homepage](https://www.disneyadvertising.com/) - Discover the latest articles across the digital ecosphere on the impact of Disney’s Media and Entertainment brands.
- [Disney+ Advertising Guidelines](https://www.disneyadvertising.com/mediakit/disney-plus-ad-guidelines/) - Disney+ Digital Advertising Guidelines Click the links below to download the latest versions of our guidelines. Disney+ Advertising Inventory Guidelines (US) View Guidelines Disney+ Advertising Inventory Guidelines (Canada) View Guidelines Disney+ Advertising Inventory Guidelines (ANZ) View Guidelines
- [Generation Stream Vol. 1](https://www.disneyadvertising.com/insights/generation-stream/volume-one/) - Volume 1 A foundational study to understand the viewers reshaping how we watch TV. DOWNLOAD FULL REPORT Generation Stream Volume One is Hulu’s commitment to deeply understanding the power and impact of the streaming movement and the next generation of TV viewers. Through extensive trend research, informational interviews with “Culturesetters” and industry experts, as well
- [The Decision Tree](https://www.disneyadvertising.com/insights/generation-stream/family-edition/the-decision-tree/) - The Decision Tree Download Report Download Infographic Watch Video Streaming allows us to decide when and what to watch. But, for families, there’s another decision: who to watch with—be it spouses, partners, kids, parents, siblings, or sometimes just themselves. This more complicated ‘tree’ of viewing experiences adds an added layer of decision-making, creative compromises, shared
- [Generation Stream Vol. 1 Deep Dive ](https://www.disneyadvertising.com/insights/generation-stream/volume-one/deep-dive/) - Volume 1 A foundational study to understand the viewers reshaping how we watch TV. Download Report Share Facebook Linkedin Unpacking the Streaming Experience Watch Video Download Report Shaping what the world will watch next, Generation Stream crosses all corners of culture, spans generations, and sets the bar high for the evolution of TV and film.But
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- [Generation Stream: Global Edition](https://www.disneyadvertising.com/insights/generation-stream/global-edition/) - A foundational study to understand the global streaming landscape. Download Fact Sheet arrow-blue Learn More Generation Stream: Global Edition is a deep exploration of the motivations and role of streaming around the world and what this means for advertisers. Global Trend Reports Global Streaming Snapshot Read More Intentional TV Read More The New Wide World
- [Generation Stream: Family Edition](https://www.disneyadvertising.com/insights/generation-stream/family-edition/) - A foundational study to understand the intersection of family dynamics and streaming. Download Book Download Fact Sheet arrow-blue Learn More Source: Culture Co-op and Disney Advertising, April 2023 Generation Stream: Family Edition dives into the dynamics of family life among streamers, how they build new connections, the impact of streaming on family entertainment, and what
- [Generation Stream: Sports Edition](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/) - A foundational study understanding the evolving sports viewing landscape. Share Facebook Linkedin DOWNLOAD BOOK Generation Stream: Sports Edition explores the new generation of sports TV viewers to understand their behaviors and motivations, and to uncover trends that inform the future of sports, fanship, and consumption. The Scorecard Triangle Read More Sports Unleashed Triangle Read More
- [Inclusion Standards](https://www.disneyadvertising.com/inclusion-standards/) - In an effort to strengthen Disney Advertising’s commitment to Diversity and Inclusion, the below document outlines our new approach as it relates to working with outside vendors.Please take the time to review, and let us know which of the outlined standards your company is currently meeting. Your response should be inputted directly in the intake
- [The 2026 Disney Upfront](https://www.disneyadvertising.com/upfront/) - Tune into the 2026 Disney Upfront for a star-studded showcase of sports and entertainment. See what's next for TV and streaming at this premier Upfronts event.
- [National Geographic MediaKit](https://www.disneyadvertising.com/mediakit/national-geographic/) - National Geographic Welcome to the Disney Advertising Sales Media Kit for our National Geographic brand, where you can find ad specs, guidelines, and technical specs for all ads running across the Nat Geo sites, including NatGeo.com, NatGeo.com/tv, Nat Geo Magazine and Nat Geo Kids. LATAMSpecs Brasil Specs NG EntertainmentBrand Solutions LATAM Specs Brasil Specs NG
- [Contact Us](https://www.disneyadvertising.com/contact/) - Advertise with Us For the fastest way to advertise on Disney+ and Hulu, please sign up for Disney Campaign Manager, a simple solution for streaming TV ad buying that enables you to set up, launch, and optimize your campaigns in one easy-to-use platform. Get Started For all other requests, please visit Disney Guest Services
- [The Scorecard](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/the-scorecard/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising The Scorecard Download Report Download Infographic The year 2020 created unique, never‑before-seen moments that impacted not only the world around us, but also the world of sports. Despite these changes, sports fans maintained their fandom and were opened to a myriad of virtual experiences that
- [Complete Athlete](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/complete-athlete/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising Complete Athlete Download Report Download Infographic Watch Video The image of athletes as superheroes is giving way to a more complete picture of who they are: complex human beings who are emotional, social and multidimensional. Meet the “Complete Athlete,” who is stepping off the sidelines
- [Outer Rings](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/outer-rings/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising Outer Rings Download Report Download Infographic Watch Video Sports betting, fantasy sports and eSports once represented the outer rings of the industry, but today they are fast becoming new centers of the expanding sports universe, ushering in new, diverse fans that ultimately elevate the game.
- [Digital Rituals](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/digital-rituals/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising Digital Rituals Download Report Download Infographic Watch Video Sports fandom is as evergreen as the rituals that surround it, and as the digital world expands so is the sports experience. New digital rituals are coming into play, making the sports experience more diverse and more
- [Sports Unleashed](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/sports-unleashed/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising Sports Unleashed Download Report Download Infographic Watch Video Sports content is untethered from traditional formats and fandom is evolving into a kaleidoscope of viewing experiences. With more access to sports through streaming, social media and podcasts, ‘watching sports’ has taken on new meanings and embraces
- [ESPN Broadcast Specs](https://www.disneyadvertising.com/mediakit/disney-plus/disney-plus-international/disney-plus-anz-mediakit/espn-broadcast-specs/) - ESPN Broadcast Specs All material must be dispatched to ESPN Pac Rim via Adstream or Peach. Adstream HD & SD Delivery Specifications View Guidelines Peach Technical Specifications View Guidelines Marquee TVC Delivery Specifications View Guidelines
- [Road to the Upfront](https://www.disneyadvertising.com/roadtoupfront/) - Partners, We’re in the heart of fall—and what a season it’s been already. From record-breaking premieres and fan-favorite series to the thrill of live sports, Disney’s storytelling is resonating with audiences everywhere. Fueled by unrivaled fandom, Dancing with the Stars is shining on ABC, Disney+, and next day on Hulu. The Golden Bachelor has captured
- [Investor Relations Events](https://www.disneyadvertising.com/ir-events/)
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- [Thought Leadership](https://www.disneyadvertising.com/insights/thought-leadership/) - Thought Leadership The Questions Marketers Are Asking About Streaming. Answered. July 9, 2026 The questions marketers are asking about streaming. Answered by DISNEY ADVERTISING. Watch Trailer. Watch the series. Streaming doesn’t come with a playbook anymore. Read More Inside Football at Disney March 22, 2026 Adam Monaco, EVP, Sales and Jacqueline Dobies, VP, Revenue &
- [Tech & Data Showcase 2026](https://www.disneyadvertising.com/tech-and-data-2026/)
- [Disney Insights](https://www.disneyadvertising.com/insights/) - Accelerate your business with Disney Advertising Insights A collection of data‑driven insights across the Disney portfolio. Thought Leadership Impactful marketplace insights for the ever-changing video ecosystem. View All The Questions Marketers Are Asking About Streaming. Answered. July 9, 2026 The questions marketers are asking about streaming. Answered by DISNEY ADVERTISING. Watch Trailer. Watch the series.
- [App Download Instructions](https://www.disneyadvertising.com/app-download-instructions/) - App Download Instructions Register and Download the Disney Advertising App! Disney Advertising clients and partners Register Here. The content which you are requesting (the “Content”) is the property of The Walt Disney Company. (“Disney”) or third party rights holders. Only persons having express authorization from Disney Advertising may access and/or use the Content. Neither the
- [CFP Page - Disney Advertising](https://www.disneyadvertising.com/cfp-page-disney-advertising/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [Disney Client Reporting Portal Terms](https://www.disneyadvertising.com/disney-client-reporting-portal-terms/) - Disney Client Reporting Portal Terms Last Updated: March 18, 2025These Disney Client Reporting Portal Terms (the “Terms”) govern the access and use of the Disney Client Reporting Portal (the “Portal”) located at https://dcm.disneyadvertising.com (or successor URL) and are entered into by Disney Advertising Sales, LLC (“DAS”) and the business entity accessing or using the Portal
- [Upfront 2025](https://www.disneyadvertising.com/upfront2025/) - Click here Click here
- [Disney Campaign Manager Terms](https://www.disneyadvertising.com/disney-campaign-manager-terms/) - Disney Campaign Manager Terms DISNEY CAMPAIGN MANAGER TERMSOwnershipDisney Campaign Manager Tool Account and UsageLicenseConfidentiality and Non-DisclosureAds and CampaignsBillingDataRepresentations and WarrantiesModifications and TerminationLimitation of Liability and IndemnityBINDING ARBITRATION AND CLASS ACTION WAIVERMiscellaneous Last Updated: October 28, 2024 These Disney Campaign Manager Terms (the “Terms“) govern the access and use of the Disney Campaign Manager tool (the
- [CFP Page - Publicis Groupe](https://www.disneyadvertising.com/cfp-publicis-groupe/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [CFP Page - Dentsu](https://www.disneyadvertising.com/cfp-dentsu/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [CFP Page - IPG](https://www.disneyadvertising.com/cfp-ipg/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [CFP Page - WPP](https://www.disneyadvertising.com/cfp-wpp/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [CFP Page - Optimum Sports](https://www.disneyadvertising.com/cfp-page-optimum-sports/) - THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS (3 games to 11 games) THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES 9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS A breakdown of the 12-team playoff More
- [Upfront 2023](https://www.disneyadvertising.com/upfront2023/) - “We ARE the driving force of the industry, marrying the best content with the smartest, most efficient and effective technology, so we transact, smarter, faster, and measure accurately across all metrics and KPIs.” World-Class Storytelling and Creativity Disney creates deep personal connections through content that wins the hearts and minds of millions every day and
- [Advertiser Data Destination Terms](https://www.disneyadvertising.com/advertiser-data-destination-terms/) - DISNEY ADVERTISING SALES / HULU LIVERAMP - ADVERTISER DATA DESTINATION TERMS Last Updated: July 26, 2023By selecting Disney Advertising Sales or Hulu (collectively “Disney”) as a destination point through the LiveRamp service and clicking “I AGREE”, you and the entity you represent (“You”) agree to all of the terms stated below (“Disney Terms”). These Disney
- [DAS IAB Addendum](https://www.disneyadvertising.com/mediakit/das-iab-addendum/) - DAS IAB Addendum ADDENDUM TO AAAA/IAB STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS (VERSION 3.0), DATED MARCH 28, 2023 U.S. MEDIA BUYS ONLY This is an Addendum (the “Addendum”) to the AAAA/IAB STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS, Version 3.0
- [Data Collection and Use Policy](https://www.disneyadvertising.com/mediakit/data-policy-general/) - Data Collection and Use Policy Data PolicyThe following are policies surrounding advertising data and its use collected from any Disney Property. “Disney Property” means any website, mobile application or other online service that is owned, licensed, affiliated, branded, controlled, or managed by Disney, or a property on which Disney has a contractual right to run
- [Social Inventory Terms](https://www.disneyadvertising.com/mediakit/social-terms/) - Social Inventory Terms The following terms (the “Social Terms”) shall apply to and govern all purchases made by advertiser (“Advertiser”) or its agency on behalf of Advertiser (“Agency”) of social media advertising inventory (“Network Property Deliverable”) pursuant to an insertion order (“IO”) entered into with Disney Advertising Sales, LLC (“DAS”) or any affiliate of DAS
- [Data Collection and Use Policy – Child Directed Properties](https://www.disneyadvertising.com/mediakit/data-policy-child/) - Data Collection and Use Policy – Child Directed Properties Data Collection and Use Policies with respect to Ad Buys on Disney Interactive Properties pursuant to Insertion Orders governed by the IAB Standard Terms and Conditions for Internet Advertising For Media Buys One Year or Less (“Advertising Terms”)All terms not specifically defined herein shall have the
- [ESPN Linear](https://www.disneyadvertising.com/mediakit/espn-linear/) - ESPN Linear Advertising Guidelines Click the links below to download the latest versions of our guidelines. Media Delivery Guidelines View Guidelines Media Sponsorship Guidelines View Guidelines Media Packager Guidelines View Guidelines ESPN on ABC Guidelines View Guidelines Media Tech Specs View Specs Standards Guidelines View Guidelines International Guidelines View Specs
- [ESPN International Guidelines](https://www.disneyadvertising.com/mediakit/espn-linear/espn-international-guidelines/) - ESPN International Guidelines Click the links below to download the latest versions of our guidelines. International Guidelines – English View Guidelines International Guidelines – Spanish View Guidelines ESPN LATAM Guidelines View Guidelines
- [ESPN International Guidelines DIGITAL](https://www.disneyadvertising.com/mediakit/espn-digital/espn-international-guidelines-digital/) - ESPN International Guidelines Click the links below to download the latest versions of our guidelines. International Guidelines – English View Guidelines International Guidelines – Spanish View Guidelines
- [Freeform Guidelines](https://www.disneyadvertising.com/mediakit/freeform-guidelines/) - Freeform Media Delivery and Guidelines Click the links below to download the latest versions of our technical and procedural manuals. Freeform Media Delivery & Scheduling Guidelines View Guidelines Freeform Standards Guidelines View Guidelines
- [FX and National Geographic Guidelines](https://www.disneyadvertising.com/mediakit/fx-and-national-geographic-guidelines/) - FX and National Geographic Media Delivery and Guidelines Click the links below to download the latest versions of our technical and procedural manuals. FX and National Geographic Media Delivery and Scheduling Guidelines View Guidelines FX Standards and Guidelines View Guidelines
- [Disney+ Advertising Inventory Guidelines](https://www.disneyadvertising.com/mediakit/disney-plus-ad-guidelines/disney-plus-advertising-inventory-guidelines/) - Disney+ Advertising Inventory Guidelines Updated: April 2024 These guidelines (“Guidelines”) apply to purchases of advertising inventory sold in the U.S. on the Disney+ website or application or on any Disney+-related content and digital properties (“Disney+ Advertising Inventory”) through direct or programmatic buys as well as through Disney’s self- service tool called Disney Campaign Manager. These
- [Disney+ Canada Advertising Inventory Guidelines](https://www.disneyadvertising.com/mediakit/disney-plus-ad-guidelines/disney-plus-advertising-inventory-guidelines-canada/) - Disney+ Canada Advertising Inventory Guidelines Updated: May 2024 These guidelines (“Guidelines”) apply to purchases of advertising inventory in Canada on the Disney+ application (“Disney+”). These Guidelines are incorporated into and are part of the applicable insertion order terms and programmatic sales terms. The Guidelines do not, and cannot, provide an exhaustive list of guidelines or
- [Marvel MediaKit](https://www.disneyadvertising.com/mediakit/marvel/) - Marvel Welcome to the Marvel Entertainment Media Kit where you can find ad specs, guidelines, and technical specs for all ads running across Marvel.com, MarvelHQ.com, YouTube, Social Integrations, Podcasts, and Video. Video Pre-Roll YouTube Display Banner Billboard Half-Page Newsletter Banner Rectangle Sponsored Logo Audio Podcasts
- [ESPN Digital](https://www.disneyadvertising.com/mediakit/espn-digital/) - ESPN Digital Advertising Guidelines Click the links below to download the latest versions of our guidelines. Media Delivery Guidelines View Guidelines Media Packager Guidelines View Guidelines ESPN on ABC Guidelines View Guidelines Media Tech Specs View Specs Standards Guidelines View Guidelines International Guidelines View Guidelines
- [ABC Guidelines](https://www.disneyadvertising.com/mediakit/abc-guidelines/) - TV Network Sales Scheduling, Sponsorships and Operations Click the links below to download the latest versions of our technical and procedural manuals. ABC Media Delivery & Scheduling Guidelines View Guidelines Current General Assignments Calendar View Calendar Operating Policy of the ABC Television Network Sales Department View Policy Current General Assignments for ABC and Disney ABC
- [National Geographic Brasil MediaKit](https://www.disneyadvertising.com/mediakit/national-geographic/national-geographic-brasil/) - National Geographic Welcome to the Disney Advertising Sales Media Kit for our National Geographic brand, where you can find ad specs, guidelines, and technical specs for all ads running across the Nat Geo sites, including NatGeo.com, NatGeoWild.com, NatGeoMundo.com, Nat Geo Magazine and Nat Geo Kids. Video Pre-Roll/Mid-Roll Display Arroba Arroba Dupla Banner Billboard
- [ESPN Advertising Guidelines](https://www.disneyadvertising.com/mediakit/espn/espn-ad-guidelines/) - ESPN Advertising Guidelines Advertising Standards & Commercial Guidelines Ad Standards Guidelines Media Delivery Guidelines ESPN on ABC Commercial Guidelines Media Delivery Guidelines (Main) Sponsorship Delivery Guidelines Packager Delivery Guidelines Media Delivery Specifications Appendix International Guidelines International Guidelines – English International Guidelines – Spanish
- [FX Networks MediaKit](https://www.disneyadvertising.com/mediakit/fx-networks/) - Welcome to the Disney Advertising Sales Media Kit for the FX brand, where you can find ad specs, guidelines and technical specs for ads running on FX streaming on Hulu and the FXNOW app. FX Stream on Hulu FX Now
- [ESPN Brasil MediaKit](https://www.disneyadvertising.com/mediakit/espn/espn-brasil/) - ESPN Brasil Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties. Instream Video Ads Pre-Roll Display Ads The Universal Ad Package (UAP) is the ad strategy behind ESPN’s responsive site design. Using the UAP, advertisers can submit
- [Freeform MediaKit](https://www.disneyadvertising.com/mediakit/freeform/) - Freeform Welcome to the the Disney Advertising Sales Media Kit for the FREEFORM brand, where you can find ad specs, guidelines, and technical specs for all ads running across the Freeform site. Ad Products Short-Form Video Available On: Long-Form Video Available On: IAB Compliance The Disney sites are compliant with the IAB Universal Ad Package,
- [National Geographic LATAM MediaKit](https://www.disneyadvertising.com/mediakit/national-geographic/national-geographic-latam/) - National Geographic Welcome to the Disney Advertising Sales Media Kit for our National Geographic brand, where you can find ad specs, guidelines, and technical specs for all ads running across the Nat Geo sites, including NatGeo.com, NatGeoWild.com, NatGeoMundo.com, Nat Geo Magazine and Nat Geo Kids. Video Pre-Roll/Mid-Roll Display Banner Billboard Double Rectangle Rectangle
- [ESPN MediaKit](https://www.disneyadvertising.com/mediakit/espn/) - ESPN Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties. International Specs Latam Specs Brasil Specs Ad Standards Guidelines ANZ Specs & Guidelines Instream Video Ads Display Ads Mobile App Ads Instream Video Ads Pre-Roll WatchESPN Mid-Roll
- [ABC Brands MediaKit](https://www.disneyadvertising.com/mediakit/abc-brands/) - ABC Brands Welcome to the Disney Advertising Sales Media Kit for our ABC brand, where you can find technical specs for all ads running across the ABC sites, including ABC.com, ABCNews and Oscars.com. Ad Products Short-Form Video Available On: Long-Form Video Available On: Banner Available On: Rectangle Available On: Billboard Available On: OPA Pushdown Available
- [Disney Brasil MediaKit](https://www.disneyadvertising.com/mediakit/disney/disney-brasil/) - Disney Brands Welcome to Disney’s Media Kit. Any placement of advertising on the Disney web properties, including Disney.com, Disney Channel, and Disney XD is subject to the attached terms, guidelines, ad and technical specs. Arroba Banner Pre-Roll IAB Compliance The Disney sites are compliant with the IAB Universal Ad Package, Rich Media Creative Guidelines and
- [Disney LATAM MediaKit](https://www.disneyadvertising.com/mediakit/disney/disney-latam/) - Disney Brands Welcome to Disney’s Media Kit. Any placement of advertising on the Disney web properties, including Disney.com, Disney Channel, and Disney XD is subject to the attached terms, guidelines, ad and technical specs. Banner Pre-Roll Rectangle IAB Compliance The Disney sites are compliant with the IAB Universal Ad Package, Rich Media Creative Guidelines and
- [ABC OTV MediaKit](https://www.disneyadvertising.com/mediakit/abc-owned-television-stations/) - ABC Owned Television Stations Welcome to the Disney Advertising Sales Media Kit for the ABC Owned Television Station’s brands, where you will find ad specs, guidelines, approved vendors and technical specifications for all ads running across the ABC Owned TV Station websites, apps and newsletters. Ad Products Short-Form Video Available On: Long-Form Video Available On:
- [Disney MediaKit](https://www.disneyadvertising.com/mediakit/disney/) - Disney Brands Welcome to Disney’s Media Kit. Any placement of advertising on the Disney web properties, including Disney.com, Disney Channel, and Disney XD is subject to the attached terms, guidelines, ad and technical specs. LATAM Specs Brasil Specs Disney.com Ad Products Short-Form Video Available On: YouTube Ad Opportunities Available On: Ver en español Banner Available
- [ESPN International MediaKit](https://www.disneyadvertising.com/mediakit/espn/espn-international/) - ESPN International Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties. Instream Video Ads ESPN supports VAST for most video placements Pre-Roll YouTube Display Ads The Universal Ad Package (UAP) is the ad strategy behind ESPN’s responsive
- [ESPN LATAM MediaKit](https://www.disneyadvertising.com/mediakit/espn/espn-latam/) - ESPN Latam Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties. English Español Portugués
- [Disney Hulu XP MediaKit](https://www.disneyadvertising.com/mediakit/disney-hulu-xp/) - Disney XP Product
- [ANZ IAB Addendum](https://www.disneyadvertising.com/mediakit/disney-plus/disney-plus-international/disney-plus-anz-mediakit/anz-iab-addendum/) - ANZ IAB Addendum Disney Advertising Australia & New ZealandAddendum to IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less (Version 3.0)October 2025Australia & New Zealand Media Buys OnlyThis is an Addendum (“Addendum”) to the IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less,
- [Disney+ MediaKit](https://www.disneyadvertising.com/mediakit/disney-plus/) - Disney+ Video Commercial Creative Decline Reasons International
- [Disney+ International MediaKit](https://www.disneyadvertising.com/mediakit/disney-plus/disney-plus-international/) - Disney+ Video Commercial International EMEA LATAM ANZ
- [Disney+ EMEA MediaKit](https://www.disneyadvertising.com/mediakit/disney-plus/disney-plus-international/disney-plus-emea-mediakit/) - Disney+ Video Commercial EMEA Deutsch English Español Français Português Türkçe
- [Disney+ LATAM MediaKit](https://www.disneyadvertising.com/mediakit/disney-plus/disney-plus-international/disney-plus-latam-mediakit/) - Disney+ Video Commercial LATAM English Español Português
- [Blog](https://www.disneyadvertising.com/blog/) - A Note from Dana McGraw on Disney’s Clean Room November 15, 2023 Introducing Project Elevate: Put the Power of Disney to Work for You March 2, 2023 Automation and Identity Define The Future of Addressability January 25, 2023 Unlock the Power of Live with our Playbook January 25, 2023 A Message From Disney Advertising Sales
- [Disney Local](https://www.disneyadvertising.com/our-brands/disney-local/) - YOUR UNRIVALED PARTNER IN ALL 210 DMAs 8 ABC OWNED TV STATIONS REACHING 22% OF THE US 6 OF THE TOP 10 DMAs ADDRESSABLE IN EVERY MARKET 70% or more Adults 18+ reach in the 8 OTV Markets. 40% or more Adults 18+ monthly in every DMA. The Biggest LIVE Events Local Extensions Local Integrations/Activation
- [Disney CreativeWorks](https://www.disneyadvertising.com/disneycreativeworks/) - See Work WE CREATE PREMIUM BRAND STORIES WITH THE IMAGINATION AND REACH OF THE WALT DISNEY COMPANY. From creative development and multi-platform production, to proprietary insights and strategy, Disney CreativeWorks is a full-service branded content studio and creative agency with global scale, unparalleled access, and a legacy of delighting audiences everywhere.We are a collective of
- [Intentional TV](https://www.disneyadvertising.com/insights/generation-stream/global-edition/intentional-tv/) - Intentional TV Download Report Download Infographic Watch Video Streamers are prioritizing the therapeutic benefits of intentional TV time. "Watching TV" is the top way people match or change their mood. Content with familiar formats, happy endings, and nostalgic vibes all satisfy viewers' need to disconnect from their busy lives so that they can reconnect with
- [Culturetainment](https://www.disneyadvertising.com/insights/generation-stream/global-edition/culturetainment/) - culturetainment Download Report Download Infographic Watch Video Not only can audiences now stream at anytime, anywhere, and with anyone, but also in any language. Global streamers of all ages are leveraging streaming for language immersion, cultural education, and a window into the world. Global Streamers Say: % Agree with, “I enjoy streaming shows and movies
- [The New Wide World of Sports](https://www.disneyadvertising.com/insights/generation-stream/global-edition/the-new-wide-world-of-sports/) - the new wide world of sports Download Report Download Infographic Watch Video The new rule for sports fandom is there are no rules. Full-length games and social media highlights are trending side by side; while fans are local, global, and everywhere in between. Global Streamers Say: % They love watching games from start to finish.
- [The Human Tech Touch](https://www.disneyadvertising.com/insights/generation-stream/global-edition/the-human-tech-touch/) - The Human Tech Touch Download Report Download Infographic Watch Video Streaming audiences are coupling content recommendations from algorithms alongside those from friends and family. As algorithmic recommendations evolve, so too does the desire for the original recommendation engine: friends and family. The recommendation ‘engines’of the future will need to embrace both a digital and human
- [The Daytime Zone](https://www.disneyadvertising.com/insights/generation-stream/global-edition/the-daytime-zone/) - The Daytime Zone Download Report Download Infographic Watch Video More audiences say they are also streaming content outside of the standard nightly ritual. With more flexibility during the day, and better connections on public transit, long-form content is being streamed during commutes, at lunch breaks, and throughout the day—not just at the end of it.
- [Global Streaming 360](https://www.disneyadvertising.com/insights/generation-stream/global-edition/global-streaming-360/) - Global Streaming 360 Download Report Download Infographic Watch Video Four global viewing segments emerged from the study, further unpacking the common threads of why global audiences stream, and what these streaming experiences uniquely fulfill for them emotionally and culturally. 0 % Empathetic Escapists Stream content for some quality alone time, where they can fully escapeand
- [TV Together](https://www.disneyadvertising.com/insights/generation-stream/family-edition/tv-together/) - TV Together Download Report Download Infographic Watch Video If streaming were an American sport, families would place first. They spend more time daily streaming TV and movies, and watch more of nearly every type of content, from movies to sports and Reality TV. In this second trend, we uncover four ways families are viewing together.
- [Global Streaming Snapshot](https://www.disneyadvertising.com/insights/generation-stream/global-edition/global-streaming-snapshot/) - Global Streaming Snapshot Download Report Download Infographic Watch Video With access to content transcending borders and platforms creating more parity across regions, global streaming has officially become mainstream — expanding access to stories from different countries, cultures, and languages like never before. Global Streamers Say They: 0 % Watch at least some content from other
- [The New Nuclear](https://www.disneyadvertising.com/insights/generation-stream/family-edition/the-new-nuclear/) - The New Nuclear Download Report Download Infographic Watch Video The ‘modern family’ in America continues to evolve, introducing new viewpoints and storytelling opportunities. Yet at the same time, the traditional notion of ‘family togetherness’ around TV has remained constant. TV brings families together in new ways #1 The most important branch of family life is
- [Streamin' It New School](https://www.disneyadvertising.com/insights/generation-stream/family-edition/streamin-it-new-school/) - Streamin' it New School Download Report Download Infographic Watch Video From DIY home hacks to learning about culturally impactful moments in time, streaming has become an accessible form of comprehensive knowledge-sharing,and families are taking full advantage. Meet the new school of learning, where families turnto streaming to both educate, and entertain. Families are leaning into
- [Connect Four](https://www.disneyadvertising.com/insights/generation-stream/family-edition/connect-four/) - Connect Four Download Report Download Infographic Watch Video Streaming is bridging together geographic distances, generational boundaries, relationship challenges,and cultural differences. These four connection points are deepening family bonds through new digital rituals, from cross-country co-viewing to ad hoc couple’s therapy. icon_geography Connection 1 Geography “ Even from a distance, My family andI all watched Loki
- [Family Streaming 360](https://www.disneyadvertising.com/insights/generation-stream/family-edition/family-streaming-360/) - Family Streaming 360 Download Report Download Infographic Through a segmentation we uncovered four family viewing segments that unpack the common threads of why families stream—and what these streaming experiences uniquely fulfill for them. ActiveEnrichers Viewers who prioritize their quality of life, quality time, in addition to their health and wellness. They’re also more likely to
- [Sports Fandom 360](https://www.disneyadvertising.com/insights/generation-stream/sports-edition/sports-fandom-360/) - Go Back GENERATION STREAM: SPORTS EDITION Presented by Disney Advertising Sports Fandom 360 Download Report As streaming unleashes more diverse sports experiences, audiences are grouping into new clusters of fandom. Each of theseclusters, or fan segments, tells a deeper story about the evolution of sports in anera of social media, social activism, and more. But
- [Multicultural & Inclusive Insights](https://www.disneyadvertising.com/insights/thought-leadership/multicultural-inclusive-insights/) - Multicultural is Mainstream Championing purposeful change in the advertising industry Change only happens when we come together Connecting with MC&I Audiences Delivers Brand Success Read More New Insights coming soon Revisit this page for more updates! View more Thought Leadership The Questions Marketers Are Asking About Streaming. Answered. July 9, 2026 Read More Inside Football

## SoS Posts

- [MLB on ESPN](https://www.disneyadvertising.com/sos-post/mlb-on-espn/)
- [Get Real with Shop the Stream](https://www.disneyadvertising.com/sos-post/get-real-with-shop-the-stream/)
- [The Bear](https://www.disneyadvertising.com/sos-post/the-bear/)
- [Avatar: Fire & Ash](https://www.disneyadvertising.com/sos-post/avatar-fire-ash/)
- [Not Suitable for Work](https://www.disneyadvertising.com/sos-post/not-suitable-for-work/)
- [Only Murders in the Building S6](https://www.disneyadvertising.com/sos-post/only-murders-in-the-building-s6/)
- [SC+](https://www.disneyadvertising.com/sos-post/sc/)
- [SC For You](https://www.disneyadvertising.com/sos-post/sc-for-you/)
- [Project Runway](https://www.disneyadvertising.com/sos-post/project-runway/)