Get Goulish With

by 

Disney Advertising

Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.

Disney Viewers Celebrate
Halloween with Family &Friends

10 %

of Disney viewers celebrate Halloween

Whom they celebrate with:

Partner/Spouse (76%)

Children (62%)

Friends (55%)

Disney Viewers Anticipate
Ordering Food Delivery

10 %

of Disney viewers are likely to
order food for delivery on Halloween.
Of those ordering food,
92% anticipate having pizza
delivered for their spooky night.

WATCHING HALLOWEEN CONTENT IS EVEN MORE PREVALENT THAN TRICK-OR-TREATING

10 %

of Disney viewers watch Halloween-themed TV and movie content

HALLOWEEN ADS ARE VIEWED POSITIVELY AND THEY DRIVE ACTION

10 %

of Disney viewers are favorable towards Halloween ads

Disney & Halloween go
Hand in Hand

Hulu viewers love

(and the ads that go with it!)

95%

of Hulu viewers are
familiar with Huluween

3B+

hours of Huluween titles
were watched last year

40%

of Hulu viewers tuned into a specific Huluween title.

Feelings Towards

(Strongly/Somewhat Agree)

Brand Takeaways

Join the thrill with Halloween-themed tentpoles like Huluween and Freeform’s 31 Nights of Halloween.

Lean into Halloween-themed ads
for a spooky viewing experience.

Show how your brand helps viewers have a scary-good time with family and friends.

Reach Out to Your
Disney Advertising
Representative
To Learn More!

Sources:
  • Disney Dialogue Survey – Halloween, May 2023.
  • Hulu Internal 10/1/22-10/31/22. Based on Active Users.
  • Hulu Internal, October 2022.
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