Disney is Where Technology, Imagination and Innovation Collide

Disney Advertising’s Annual Global Tech & Data Showcase is heading to Vegas! For the first time, our Showcase will be held in-person and live from the Chelsea Theater on January 10th.

Click here to inquire about joining us.

In addition, we invite you to explore below our Unrivaled depth and breadth of solutions for your brand across the entire Disney portfolio.

Streaming

Disney is leading the industry into the next evolution of television using technology and storytelling to provide the best streaming experience for viewers and deliver real value for advertisers.

Audience at Scale

247M unique video viewers
Multi-generational and diverse
74% Adults 18+

Premium Content

Expansive sports rights and live events
Top entertainment and news programming
Large streaming TV library

AVOD Expertise

Three distinct services
Beloved flagship brands
Exclusive content and audiences

Future Forward Tech & Data

Leading data and automation capabilities
Cross-platform measurement
Viewer-first ad experiences

Source: Comscore Video Metrix Multiplatform, Oct 2022 – Sep 2023 monthly average, Video Type: Content, TWDC w/ Hulu custom entity.

Data

Designed to Meet Client KPIs

Leverage the proprietary Disney Advertising Audience Graph to pull our first-party data and advanced modeling capabilities under one umbrella with 1,800+ turnkey segments available to meet advertiser KPIs.

Proprietary. Built, Not Bought.

The Disney Audience Graph consists of millions of households, CTV, and digital device IDs and is one of the largest graphs available. It is continually refined and enhanced based on the numerous ways Disney connects with consumers daily which is a real differentiator.

While there are many ways to engage with Disney for data-driven advertising, our Disney Clean Room Solution provides a unified platform for planning, activation, and measurement.

Reasons to Engage

Provides access to Disney Select Data and Disney Advertising Audience Graph
Pre-planning insights for smarter media planning
Audience matching without 3rd party onboarding
Enables the means to scale and unlock new measurement capabilities

Automation

From flexible programmatic capabilities to self-service platforms, our automation solutions are built to give advertisers maximum choice and control in Disney’s premium content.

Our solutions offer advertisers flexibility, choice, and control, with massive scale – as well as unique opportunities to further amplify their campaigns:

Our owned and operated automated marketplace provides advertisers and agencies across categories with 24/7 access to a single dashboard for buying Disney inventory, managing campaigns, reporting and optimization, and invoicing.

Utilize Disney Campaign Manager for speed-to-market, transparency, and accessibility. Click here to learn more.

Measurement

Strategic Approach

To ensure we provide our partners industry-leading measurement strategies that capture the full reach of Disney’s portfolio, we continue to advance our suite of full-funnel measurement solutions. At the top, this begins with expanding options for reach and frequency measurement.

Disney is laser-focused on measurement expansion. We are focused on the continuous advancement of our capabilities, partnering with more than 100 trusted, quality measurement providers who can accurately and effectively measure the full depth and breadth of the Disney portfolio by analyzing BILLIONS OF IMPRESSIONS across ALL categories.

The Measurement Expansion Opportunity

Collaborate

We have a cross-functional team of data, tech, and research team members internally that are focused on engaging agencies and measurement vendors to drive business results for our clients.

Learn

Disney is building processes for better measurement through tech and identity integrations with live campaigns using our expanded vendor list. Data and insights from these campaigns provide benchmarks to advise on future use-cases.

Lead

From clean room integrations to always on measurement, Disney is advancing outcomes across linear and addressable.

Activation

Disney offers multiple ways for advertisers to connect through different video inventory, deal types, ad products, and content alignment — with the ability to optimize for strategic audiences.

Flexible Solutions
Viewer-First Ad Experiences

Streaming Video Options

Entertainment/Hulu
Sports/ESPN
Disney XP
Disney+
News
Kids

Audience Targeting

Disney Select
Nielsen DAR
Content Genres
Devices
Inventory Type
Geographic

High Impact Media Solutions

Splash
Blitz

Viewer-First Ad Experiences

Situational
Choice-Based
Transactional
Interactive

Branded Content

Sponsorships
Integrations
Experiential
Social

Disney ad experiences tap into viewer behaviors to deliver advertiserKPIs and delight audiences with engagement and innovation.

Situational

Leverage streaming behavior to build brand affinity and reward viewers

Pause
Binge
Sequential
Flex

Choice Based

Give viewers control topersonalize their ad experience

Ad Selector
Max Selector
Branded EntertainmentSelector

Transactional

Drive cross-screen conversion through CTV and mobile

GatewayGo

Interactive

Encourage CTV engagement with customizable formats

BrightLine
Innovid
KERV

Disney is Where Technology, Imagination and Innovation Collide

Streaming

Data

Proprietary. Built, Not Bought.

Reasons to Engage

Automation

Best-in-Class Content

DISNEY+ NOW AVAILABLE

Extensive Targeting Capabilities

Democratized Inventory Access

Data Integrations

ACCESS BEST-IN-CLASS STREAMING CONTENT

Ideal for Expansion

TARGETING NOW AVAILABLE VIA DISNEY SELECT!

MEASURE AND OPTIMIZE CAMPAIGNS IN NEAR REAL-TIME