Disney combines storytelling, streaming-first technology, and data to deliver real business results for advertisers and unforgettable moments for consumers.

On May 13, the power of the Disney Portfolio was brought to life at our 2025 Upfront event. Disney dazzled the audience with an unforgettable line-up of first look reveals, celebrity star power, and headline-making moments.

Stay tuned for news and announcements surrounding the stage.

Upfront 2025
is the talk of the town

Technology built
for streaming

Smarter reach at scale

UNIQUE IDs
0 M
HOUSEHOLDS
0 M

Powering

(and more)

Advertising Solutions Simplified

automation via

DSPs Activated

0 +

dynamic ad formats

start your streaming strategy with disney to
effectively reach all your audiences in one place

Reach New Viewers with

The Ultimate Digital Destination

140K Movies, Episodes, Sports and News Titles

INCREMENTAL AUDIENCES

67% Cordless Viewers

(Who cannot be found on linear)

UNDUPLICATED SCALE

Only 5% Duplication

On average among campaigns that ran across Disney+ and Hulu, with low overlap of audiences receiving the same message

UNDUPLICATED SCALE

30K Live Sporting Events*

Driving more fandom, discoverability and engagement in
one place

Ad-Supported Monthly Active Users across ESPN+, Hulu and Disney+, globally
0 M
Ad-Supported Monthly Active Users
across ESPN+, Hulu and Disney+, globally
0 M

ESPN DTC Service Coming Soon!

Sports Reimagined. bringing fans closer to the game than ever before.

Sports Reimagined. Bringing Fans

Closer to the Game Than Ever Before

unrivaled portfolio

with a content everywhere and sports 365 approach

Library of Fan Favorites

Live Cultural Moments

Trusted News & Highlights

Biggest Sports
Rights

Franchise-Driven Stories

Studio Hits
at Home

Library of Fan Favorites

Live Cultural Moments

Trusted News & Highlights

Biggest Sports
Rights

Franchise-Driven Stories

Studio Hits
at Home

of stories under
one library
0 + Years
watched, reaching 94% of
us adults 18+
0 B Hours

The preeminent digital sports platform

Made for every way you watch

proven success

driving your success forward across any kpi
Ad Recall
0 %
Spend Rate
Lift
0 x
Purchase
intent
+ 0 x
Brand
Consideration
+ 0 x

activate with

gain deeper insights, access unrivaled storytelling and unlock unmeasurable outcomes that deliver on your business goals

gain deeper insights, access unrivaled storytelling and unlock 

unmeasurable outcomes that deliver on your business goals

Actionable Insights
powered by
Disney Select Logo

An Expanded Library
for audiences and advertisers
in one place

For Disney Trio Subscribers*

Unified Technology,
Simplified Solutions
for ultimate choice and control

proven sucess

driving your success forward across any kpi
Ad Recall
0 %
Spend Rate Lift
0 x
Purchase
intent
+ 0 x
Brand
Consideration
+ 0 x
Audience Consumption and Engagement: Nielsen NPower, L7, January – December 2024 (Nielsen Dates), Analysis of National and Streaming Meter.
Sports Reach: NMI, Sept 23 – Oct 24, Adults 18+, on platform (does not incl. social);
Sports Share: Nielsen Media Research (P2+, L+SD). 
Women’s Sports:  Nielsen Media Research, June23-May24, Disney Sports Incl. ESPN, ESPN2.
59% ESPN+: SSRS, Luker on Trends, Sports Poll, 2023 (same as what’s there now) 
ESPN on Disney+: 30K+ sport events for Disney Trio subscribers. 
Low Duplication: Disney Internal Analytics, 300 DSE campaigns, May – August 2024; Content: Disney Internal Analytics, Ad Delivery, August 2024.​
Disney+ Cordless: MRI 2024 November Cord Evolution (SU24 USA), Streaming Video Services Used Prev 30 Days: Disney+. Cordless defined as Cord Cutting Regretter OR Cutter or Never. Base: A18+.
Data featured in this page is inclusive of premium and ad-supported viewing.
Additional sources available upon request.