Disney combines storytelling, streaming-first technology, and data to deliver real business results for advertisers and unforgettable moments for consumers.
On May 13, the power of the Disney Portfolio was brought to life at our 2025 Upfront event. Disney dazzled the audience with an unforgettable line-up of first look reveals, celebrity star power, and headline-making moments.
Stay tuned for news and announcements surrounding the stage.
Rita Ferro, President of Global Advertising, Disney Advertising
Smarter reach at scale
DSPs Activated
The Ultimate Digital Destination
140K Movies, Episodes, Sports and News Titles
INCREMENTAL AUDIENCES
(Who cannot be found on linear)
UNDUPLICATED SCALE
Only 5% Duplication
On average among campaigns that ran across Disney+ and Hulu, with low overlap of audiences receiving the same message
UNDUPLICATED SCALE
Driving more fandom, discoverability and engagement in
one place
ESPN DTC Service Coming Soon!
Sports Reimagined. bringing fans closer to the game than ever before.
Sports Reimagined. Bringing Fans
Closer to the Game Than Ever Before
Library of Fan Favorites
Live Cultural Moments
Trusted News & Highlights
Biggest Sports
Rights
Franchise-Driven Stories
Studio Hits
at Home
Library of Fan Favorites
Live Cultural Moments
Trusted News & Highlights
Biggest Sports
Rights
Franchise-Driven Stories
Studio Hits
at Home
The preeminent digital sports platform
gain deeper insights, access unrivaled storytelling and unlock
unmeasurable outcomes that deliver on your business goals
An Expanded Library
for audiences and advertisers
in one place
For Disney Trio Subscribers*
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
7 Hudson Square
New York, NY 10013
