Make the Difference with

Disney connects brands and audiences globally, maximizing impact at the intersection of best-in-class storytelling and technological innovation.

Capture Your Complete Audience

Reaching viewers where they are. Disney is built for how audiences watch today and tomorrow.

Align your brand with a media company that delivers high reach, high engagement, and meets the consumer where they are.

Overall TV Consumption

51% Linear

49% Streaming

Time Spent P2+

50% Streaming

50% Linear

Creative Excellence

Driving engagement at scale across entertainment and sports

Award Winning Stories

Live Cultural Moments

Trusted News & Highlights

Biggest Sports Rights

Library of Fan Favorites

of stories under
one library

0 + Years

watched, across linear
and streaming

0 B Hours

Serving Sports Fans Anytime, Anywhere

0 M

Sports Fans Reached Every Month (excluding social)

Sports Brand

34% Share of All Sports Minutes

(largest vs. competitors)

0 %

of all Women’s Sports are on ESPN and ABC
(more than anywhere else)

Made for every way you watch

Streaming Forward

Start your streaming strategy with Disney to effectively reach all your audiences in one place

Combined Reach

0 M

Monthly Unique Viewers

Ad Supported & Ad Free

Unduplicated Reach & Scale

Time Spent

0 hrs

Per Week Watching
Disney+ & Hulu

More than Netflix, Amazon, Tubi, and Peacock

0 %

Low Duplication

Audience overlap in DSE campaigns across Disney+ & Hulu

0 %

Low Duplication

Audience overlap in DSE campaigns across Disney+ & Hulu

Reach New Viewers with

The Ultimate Digital Destination

UNDUPLICATED SCALE

Only

Duplication

On average among campaigns that ran across Disney+ and Hulu, with low overlap of audiences receiving the same message

140K Movies, Episodes, Sports and News Titles

INCREMENTAL AUDIENCES

67% Cordless Viewers

Who cannot be found on linear

EXPANDING SPORTS ACCESS

30K

Live Sporting Events*

Driving more fandom, discoverability and engagement in one place

Proven Success

Driving your business forward across any KPI

Ad
Recall

55%

Purchase
Intent

+3x

Brand
Consideration

+2.1x

Spend
Rate Lift

Activate with

Gain deeper insights, access unrivaled storytelling and unlock measurable outcomes that deliver on your business goals

Actionable Insights
powered by

An Expanded Library
for audiences and advertisers
in one place

For Disney Trio Subscribers*

Unified Technology,
Simplified Solutions
for ultimate choice and control

Audience Consumption and Engagement: Nielsen NPower, L7, January – December 2024 (Nielsen Dates), Analysis of National and Streaming Meter.

Sports Reach: NMI, Sept 23 – Oct 24, Adults 18+, on platform (does not incl. social);

Sports Share: Nielsen Media Research (P2+, L+SD).

Women’s Sports: Nielsen Media Research, June23-May24, Disney Sports Incl. ESPN, ESPN2.

59% ESPN+: SSRS, Luker on Trends, Sports Poll, 2023 (same as what’s there now)

ESPN on Disney+: 30K+ sport events for Disney Trio subscribers.

Low Duplication: Disney Internal Analytics, 300 DSE campaigns, May – August 2024; Content: Disney Internal Analytics, Ad Delivery, August 2024.

Disney+ Cordless: MRI 2024 November Cord Evolution (SU24 USA), Streaming Video Services Used Prev 30 Days: Disney+. Cordless defined as Cord Cutting Regretter OR Cutter or Never. Base: A18+.

Data featured in this page is inclusive of premium and ad-supported viewing.
Additional sources available upon request.

Make the Difference with

Make the Difference with

Capture Your Complete Audience

Creative Excellence

Made for every way you watch

Streaming Forward

Reach New Viewers with

Proven Success

Activate with

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