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On January 10, Disney held its fourth annual Global Tech & Data Showcase in Las Vegas from the technology epicenter, CES. Global streaming, sports, data and automation were all on full display, as well as client solutions that drive measurable outcomes.
Follow us on social media for highlights from the event and other big news.
Disney is leading the industry into the next evolution of television using technology and storytelling
to provide the best streaming experience for viewers and deliver real value for advertisers.
Storytelling excellence across streaming entertainment and sports.
Data, automation and attribution solutions to optimize campaigns and prove outcomes.
Strategic partnerships offering multiple ways to connect with Disney brands and IP.
New Audience Segment Creation
Proprietary 1st party segments
Facilitates match back to advertisers 1P or licensed data set
3x match rates vs 3rd party
Improves discovery of inventory across Disney
Enables the ability to measure a campaign holistically
Leverage the proprietary Disney Advertising Audience Graph to pull our first-party data and advanced modeling capabilities
under one umbrella with 1,800+ turnkey segments available to meet advertiser KPIs.
Pseudonymized IDs
Built from 100,000 Attributes
Turnkey or Customized
Data-driven Insights to Fuel Your Business
For Changing Landscape
Automation with
Premium Content at Scale
Disney+ is now available across all Programmatic marketplaces!
Work with Disney to identify your ideal marketplace
Reach High Value Audiences
Interoperability with Disney’s Audience Graph drives inventory discovery and scale – Expansion in 2024.
Match rates up to
(Disney Graph x TTD UID 2.0)
Dynamic Biddable marketplaces
Disney’s Private Marketplace and Invite-Only Auction are the best way to maximize the power of Programmatic.
Did you know?
Going biddable offers:
Premium Content at Scale
Disney+ is now available across all Programmatic marketplaces!
Work with Disney to identify your ideal marketplace
Reach High Value Audiences
Interoperability with Disney’s Audience Graph drives inventory discovery and scale – Expansion in 2024.
Match rates up to
(Disney Graph x TTD UID 2.0)
Dynamic Biddable marketplaces
Disney’s Private Marketplace and Invite-Only Auction are the best way to maximize the power of Programmatic.
Did you know?
Going biddable offers:
Activate in one or multiple marketplaces to achieve your KPIs
Ideal for expansion
As well as demo, location, genre, behavior targeting
Activate in one or multiple marketplaces to achieve your KPIs
To ensure we provide our partners industry-leading measurement strategies that capture the full reach of Disney’s portfolio, we continue to advance our suite of full-funnel measurement solutions. At the top, this begins with expanding options for reach and frequency measurement.
We are focused on the continuous advancement of our capabilities, partnering with more than 100 trusted, quality measurement providers who can accurately and effectively measure the full depth and breadth of the Disney portfolio by analyzing BILLIONS OF IMPRESSIONS across ALL categories.
We have a cross-functional team of data, tech, and research team members internally that are focused on engaging agencies and measurement vendors to drive business results for our clients.
Disney is building processes for better measurement through tech and identity integrations with live campaigns using our expanded vendor list. Data and insights from these campaigns provide benchmarks to advise on future use-cases.
From clean room integrations to always on measurement, Disney is advancing outcomes across linear and addressable.
ACTIVATIONDisney offers multiple ways for advertisers to connect through different video inventory,
deal types, ad products, and content alignment — with the ability to optimize for strategic audiences.
CUSTOM SOLUTIONS
Streaming Video Offerings
Audience Targeting
High Impact Media
Viewer-First
Ad Experiences
Branded Content
Disney ad experiences tap into viewer behaviors to deliver advertiser KPIs and delight audiences with engagement and innovation.
Situational
Leverage streaming behavior to build brand affinity and reward viewers
Choice-Based
Give viewers control to personalize their ad experience
Transactional
Drive cross-screen conversion through CTV and mobile
Interactive
Encourage CTV engagement with customizable formats
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
77 West 66th Street
New York, NY 10023