is where Technology, Creativity, and Innovation, and collide
It’s a wrap at Disney Advertising’s Annual Global Tech & Data Showcase in Vegas!
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and check out our
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Explore our unrivaled breadth and depth of solutions for your brand across the Disney portfolio.
Disney sets the stage in streaming with unmatched content,
creativity, technology, and data — a winning combination to provide the
best experience for viewers and drive results for advertisers.
Disney sets the stage in streaming with unmatched content, creativity, technology, and data — a winning combination to provide the best experience for viewers and drive results for advertisers.
Source: Comscore VMMP, July 2023 – June 2024, P2+ Monthly Average.
New audience segment creation.
Increased scale.
Facilitates match back to advertisers 1P or licensed data set.
Enables the ability to measure a campaign holistically.
Proprietary, turnkey segments.
Improves discovery of inventory across Disney.
TO MEET CLIENT KPIs
Leverage the proprietary Disney Advertising Audience Graph to pull our proprietary data and advanced modeling capabilities under one umbrella with turnkey segments available to meet advertiser KPIs.
Available
across addressable
offerings to meet client KPIs
Private Marketplace. Disney Campaign Manager
Private Marketplace.
Disney Campaign Manager
Pseudonymized IDs
Built from 100,000 Attributes
Boosts Key KPIs
Turnkey or Customized
Data-driven Insights to Fuel Your Business
For Changing Landscape
Pseudonymized IDs
Built from 100,000 Attributes
Boosts Key KPIs
Turnkey or Customized
Data-driven Insights to Fuel Your Business
For Changing Landscape
While there are many ways to engage with Disney for data-driven advertising, our Disney Clean Room Solution provides a unified platform for planning, activation, and measurement.
Reasons to engage
Pre-planning insights
for smarter media planning
Audience matching with and without 3rd party onboarding
Enables the means to scale and unlock new measurement capabilities
Improved identity resolution = better match rates
Interoperable
with identity
frameworks
Interoperable with identity
frameworks
Contextual advertising that pairs your optimal creative with relevant moments in our premium content.
Through proprietary human and Al metadata tagging, brands can align creative with relevant content across Disney streaming – to serve ads at the right time, in the right place, driving results.
From flexible programmatic capabilities to self-service platforms, our automation solutions are built to give advertisers maximum choice and control in Disney’s premium content.
Premium Content at Scale
Work with Disney to identify your ideal marketplace:
Reach High Value Audiences
Interoperability with Disney’s Audience Graph drives inventory discovery and scale.
Dynamic biddable marketplaces
Disney’s Private Marketplace and Invite-Only Auction are the best way to maximize the power of Programmatic.
Did you know?
Going biddable offers:
Activate in one or multiple marketplaces to achieve your KPIs
NEW! Now available!
Expands automation capabilities to advertisers and agencies of all sizes
Audience segments now available to connect with high value audiences
As well as demo, location, genre, behavior targeting
Focused on flexibility and amplification:
Activate in one or multiple marketplaces to achieve your KPIs
At Disney we have established a leadership position and will continue to bring smart solutions to market that better serve advertisers.
Disney is expanding our measurement portfolio to capture the reach of our portfolios and maximize outcomes for clients. We are collaborating with vendors, agencies, clients, and industry groups to deliver accurate measurement across Disney inventory, while ensuring consumer privacy and advertiser trust.
Measurement Expansion
Identity Resolution
Capturing Cross-Platform Audiences
Reach and Frequency across Disney
Outcomes and
Effectiveness
Brand Lift, Attribution & Search
Category
Accurately capturing Disney’s comprehensive portfolio
Identity
Leveraging Disney’s Audience Graph to enhance coverage of Disney Inventory
KPIs
Direct – PG – Private Marketplace – Campaign Manager
Connect through diverse video inventory, flexible deal types, strategic audiences and creative ad solutions.
Streaming Video Offerings
Ways to buy
Audience Targeting
Creative Solutions
Measurement
Reach and Frequency, Tune-In
Search Engagement, Brand Lift
Visitation, Sales Lift Retail,
Sales Lift CPG, Online Web Conversion, CRM Lift
Our executives joined conversations across CES and partner stages to explore new ideas, advertising solutions, and the innovative technology that is shaping our future.
Check out our highlights from the show.
Our executives joined conversations across CES and partner stages to explore new ideas, advertising solutions, and the innovative technology that is shaping our future.
Check out our highlights from the show.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
7 Hudson Square
New York, NY 10013