Disney connects brands and audiences globally, maximizing impact at the intersection of best-in-class storytelling and technological innovation.

Creative Excellence

Driving engagement at scale across entertainment and sports

of stories under one library
0 + Years
hours watched, reaching 94% of US adults 18+
0 B
The Preeminent Digital Sports Platform
Monthly Reach with low duplication across linear and digital
0 MM

#1 Sports Brand

33% share of all sports minutes

Made for every way you watch

Streaming Forward

Start your streaming strategy with Disney to effectively reach all your audiences in one place

7.6B Monthly Video Views

55%
of New Subscribers Choose the Ad Tier at Sign Up

59% of Sports Streaming Users are on ESPN+

more than any other sports streaming platform.

Over 50%

of new subscribers choose the ad-supported tier on Disney+ and Hulu
of new subscribers choose the
ad-supported tier on Disney+ and Hulu
Over 0 %
Time Spent across Disney Streaming in 2023 vs.
other multi-platform company's streaming services
0 x More

Proven Success

Driving your business forward across any KPI

Ad
Recall

55%

Purchase
Intent

+3x

Brand
Consideration

+2.1x

Spend
Rate Lift

2x

It all starts with

Gain deeper insights, access unrivaled storytelling and unlock measurable outcomes that deliver on your business goals

Actionable Insights powered by Disney Select Logo

An Expanded Library for audiences and advertisers

Better Together

Coming Soon to Disney+

For Disney Bundle Subscribers*

NEW! Viewer-First Ad Experiences

in Beta Oct 2024

Gateway Shop

A Future-Driven Tech Stack for ultimate choice and control

Hours Watched: Source Hours Watched: Nielsen (NPower), July 2023 – June 2024, inclusive of Broadcast, Cable, Syndication and Streaming Viewing Sources, Sustainers excluded, data is L7.
179MM: NMI
#1BrandSports: Nielsen, L+SD, CY23.
7.6B: Comscore Video Metrix Multiplatform, Jan-Dec23.
DISNEY+ AVOD: ANTENNA+ DASHBOARD, JULY 2024
59%: ESPN+ Users : SSRS Luker on Trends, Sports Poll 2023.
50%: Antenna, March 2024.
3X: Nielsen (NPower), Dec22-Dec23, excluding streaming only providers.
ProvenSuccess: Lucid Hulu/Disney Benchmarks, Feb24 (Disney Streaming Entertainment Campaigns only).
Data featured in this page is inclusive of ad-supported and ad-free viewing.