Disney connects brands and audiences globally, maximizing impact at the intersection of best-in-class storytelling and technological innovation.
Driving engagement at scale across entertainment and sports
33% share of all sports minutes
Start your streaming strategy with Disney to effectively reach all your audiences in one place
7.6B Monthly Video Views
55%
of New Subscribers Choose the Ad Tier at Sign Up
59% of Sports Streaming Users are on ESPN+
Ad
Recall
55%
Purchase
Intent
+3x
Brand
Consideration
+2.1x
Spend
Rate Lift
2x
Gain deeper insights, access unrivaled storytelling and unlock measurable outcomes that deliver on your business goals
An Expanded Library for audiences and advertisers
Better Together
Coming Soon to Disney+
NEW! Viewer-First Ad Experiences
in Beta Oct 2024
Gateway Shop
Hours Watched: Source Hours Watched: Nielsen (NPower), July 2023 – June 2024, inclusive of Broadcast, Cable, Syndication and Streaming Viewing Sources, Sustainers excluded, data is L7.
179MM: NMI
#1BrandSports: Nielsen, L+SD, CY23.
7.6B: Comscore Video Metrix Multiplatform, Jan-Dec23.
DISNEY+ AVOD: ANTENNA+ DASHBOARD, JULY 2024
59%: ESPN+ Users : SSRS Luker on Trends, Sports Poll 2023.
50%: Antenna, March 2024.
3X: Nielsen (NPower), Dec22-Dec23, excluding streaming only providers.
ProvenSuccess: Lucid Hulu/Disney Benchmarks, Feb24 (Disney Streaming Entertainment Campaigns only).
Data featured in this page is inclusive of ad-supported and ad-free viewing.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
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New York, NY 10013