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in Total Viewership
Driving engagement at scale across entertainment and sports
33% share of all sports minutes
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7.6B Monthly Video Views
22.5MM
Global AVOD Subscribers
59% of Sports Streaming Users are on ESPN+
Ad
Recall
55%
Purchase
Intent
+3x
Brand
Consideration
+2.1x
Spend
Rate Lift
2x
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55B: Nielsen (NPower), Dec22-Dec23.
#1 media company: Nielsen Media Distributor Gauge, May 2024
179MM: NMI
#1BrandSports: Nielsen, L+SD, CY23.
7.6B: Comscore Video Metrix Multiplatform, Jan-Dec23.
Disney+ AVOD: Disney Internal Data, April 2024
59%: ESPN+ Users : SSRS Luker on Trends, Sports Poll 2023.
50%: Antenna, March 2024.
3X: Nielsen (NPower), Dec22-Dec23, excluding streaming only providers.
ProvenSuccess: Lucid Hulu/Disney Benchmarks, Feb24 (Disney Streaming Entertainment Campaigns only).
Data featured in this page is inclusive of ad-supported and ad-free viewing.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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