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Driving engagement at scale across entertainment and sports
33% share of all sports minutes
Start your streaming strategy with Disney to effectively reach all your audiences in one place
7.6B Monthly Video Views
59% of Sports Streaming Users are on ESPN+
Ad
Recall
55%
Purchase
Intent
+3x
Brand
Consideration
+2.1x
Spend
Rate Lift
2x
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55B: Nielsen (NPower), Dec22-Dec23.
172MM: NMI
#1BrandSports: Nielsen, L+SD, CY23.
7.6B: Comscore Video Metrix Multiplatform, Jan-Dec23.
#1Moana: Nielsen (NPower), Jan23-Dec23.
59%: ESPN+ Users : SSRS Luker on Trends, Sports Poll 2023.
50%: Antenna, March 2024.
3X: Nielsen (NPower), Dec22-Dec23, excluding streaming only providers.
ProvenSuccess: Lucid Hulu/Disney Benchmarks, Feb24 (Disney Streaming Entertainment Campaigns only). Data featured in this page is inclusive of ad-supported and ad-free viewing.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
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New York, NY 10023
