Breaking
Barriers,
Building
Legacies

Celebrating 

Women in 

Sports

Watch Video
Activate with Disney
Rita Ferro
“Women’s sports have grown triple digits in the last 12 months, and the reason for that is that audiences are coming, and not only women.”
Ilona Maher
“What’s so special about women athletes is the personality that they bring, who they are, and that’s what fans are connecting to.”
Rosalyn Durant
“Part of the growth we’re seeing is with storytelling around women’s sports. Fans connect to more than just stats, they connect with the athletes.”
Rita Ferro
“Women’s sports have grown triple digits in the last 12 months, and the reason for that is that audiences are coming, and not only women.”
Ilona Maher
“What’s so special about women athletes is the personality that they bring, who they are, and that’s what fans are connecting to.”
Rosalyn Durant
“Part of the growth we’re seeing is with storytelling around women’s sports. Fans connect to more than just stats, they connect with the athletes.”

Breaking records,
year after year

Reflecting the commitment from fans that is here to stay.

Most-viewed

Basketball game (college and pro) on any network in 6 years

Most-viewed

Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)

Most-viewed

Women’s Major Tennis Final
ever on ESPN

Most-viewed

Season in history
(1.7M viewers, +115% YOY)

Most-viewed ever

+328% vs. 2023

Most-viewed

Season in nearly
a decade

2M Viewers

Largest audience on record

Most-viewed

Season in history
(1.7M viewers, +115% YOY)

Most-viewed

Basketball game (college and pro) on any network in 6 years

Most-viewed

Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)

MOST-VIEWED

Women’s Major Tennis Final ever on ESPN

Most-viewed

Season in history
(1.7M viewers, +115% YOY)

Most-viewed ever

+328% vs. 2023

Most-viewed

Season in nearly
a decade

2M Viewers

Largest audience
on record

+850K Viewers

On average

Source: Nielsen Media Research, June23-July24.

Delivering passionate
fans at scale

0 M

Viewers reached in 2024

0 %

Of all women’s sports are on espn and abc

5x more than the closest competitor

+ 0 %

Viewership growth
year-over-year

Source: Nielsen Media Research, 2024

Make every moment.
own the play.

Disney Programmatic

Capture highly engaged audiences in edge-of-your-seat moments

In-Game and Surrounding Sponsorships

Social &
Digital
Extensions

‘Fans of’ Audience Segments

Measurement

A suite of measurement solutions that allow you to measure the impact of your campaign.

Game on!

Ready to activate greatness? Connect with your Disney Advertising lead for more information.