Your Home
for the Holidays

Disney is the ultimate holiday destination where audiences come together to celebrate with timeless holiday classics, must-see streaming exclusives, and the biggest live sports events across our unrivaled streaming and linear platforms.

Unwrap the holiday season ahead

The most stream-able time of the year will be here before you know it. Check back soon for a full lineup of can’t-miss entertainment and sports coming to Disney this holiday season.

Delivering

Premium Holiday Content

to over

238m Viewers

ON ALL PLATFORMS DURING THE HOLIDAY SEASON

#1 Movie

Home Alone on Disney+ was the #1 Holiday-Themed Movie
of December 2025

Holiday Hits on Disney Streaming

43% of total streamed hours were holiday content

Source: 238M: Lake5 Media, Nielsen Panel Only and Streaming Meter, L7, Calendar Months, inclusive of broadcast, syndication, cable and streaming (both ad-supported and ad-free viewing); #1: Nielsen (NPower/Panel/Streaming Meter), Oct’25 / Nov’25 / Dec’25 Monthly Average, 1-min qualifier, Linear excluding 4 Sports Type Codes, TWDC includes Hulu Live/Fubo; YouTube includes YouTube Live; Comcast based on 2025 Portfolio; data is L7.; 43%: Lake5; Nielsen Npower Streaming Meters; Base P2; Nov24-Dec 24 vs Nov 25-Dec 25; Comp based on min watched)

Capitalize on the

Holiday's Biggest
Spending Moments

Driving Brand growth
and maximizing brand impact

Consumers Spent

$1T

for the first time in 2025

Source: National Retail Federation

Disney Reaches

0 %

of Holiday Gift Givers

Monthly

Sources: NMI / MRI Simmons fusion, Oct’24-Dec’25 Average. A18+

Holiday Spending Exceeded

$ 0 T

for the first time in 2025

Source: US Census Bureau and National
Retail Federation, 2024

Disney Reaches

0 %

of Holiday Gift Givers

Monthly

Sources: NMI / MRI Simmons fusion, Oct’24-Dec’25 Average. A18+

Activate Shoppers this season

Seamless Screen to Shop Solutions

Advertising display with a blurred cafe background, a glass on a tray in the center, a bottom-left 'Brand Logo' badge, and a right-side panel featuring a coffee machine illustration and a QR code.

Enhanced Carousels & qr

Available in Direct IO, Programmatic, and Self-Service

Custom carousels showcase products/attributes
featured in commercials, and QR codes link to purchase destinations.

Television ad banner showing two children opening a gift beside a Christmas tree; right panel reads 'Find holiday gifts near you' with store address and branding.

Dynamic Store Locator

Available in Direct IO

Direct shoppers to the retail location nearest them to shop the latest holiday finds up close and in person.

TV screen displaying a pink floral ad: a blurred person in a bedroom on the left, a brand logo box in the lower-left, and a QR code with 'Scan to shop' on the right.

Shoppable second screen

Available in Direct IO & Programmatic

A seamless end-to-end commerce experience, from enhanced CTV ad to curated mobile shopping destination.

Make your brand

Part of the Holiday Season

To build deeper connections and lasting favorability with consumers

+ 0 %

Unaided Ad Awareness

Disney Holiday Partnerships put your brand in the holiday spotlight.

0 %

Purchase
intent

Disney viewers were inspired by TV ads and reports an effect on purchase intent

+ 0 %

Brand
Lift & Impact

Partners with holiday-themed ads drove stronger down-funnel results.

Source: Disney Dialogue Holiday Retrospective Survey, February 2026

Holiday Partnerships

Put your brand centerstage

We create powerful brand partnerships that connect with audiences alongside their favorite holiday content, bringing brands to the heart of seasonal moments through high impact solutions.

Banner displaying three logos: Holidays with Disney Streaming, Disney Advertising, and Live Daily Show Moments.
Disney Sports logo next to Freeform's 25 Days of Christmas banner.
Holidays banner with the word 'Holidays' in blue glitter and the Disney Streaming logo beneath it.
Disney Advertising logo
Disney Sports logo: blue wordmark with Disney script styling on the left and bold 'SPORTS' text on the right.
Freeform 25 Days of Christmas logo banner

Be a part of

Disney holiday magic