Complete Athlete

The image of athletes as superheroes is giving way to a more complete picture of who they are: complex human beings who are emotional, social and multidimensional. Meet the “Complete Athlete,” who is stepping off the sidelines to create a more culture-defining game.

of sports fans agree “The past year has made me more thoughtful about how sports, race and politics intersect”

of sports fans agree the pandemic and protests of the past year have made athletes more relatable

of sports fans agree
“I wish there was more storytelling in sports—there’s too much focus on the game and not enough focus on the surrounding stories”

of sports fans are a fan of an athlete because they represent a race, gender, or sexuality they identify with

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Complete Athlete

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