THE PLAYOFF IS EXPANDING FROM 4 TO 12 TEAMS
(3 games to 11 games)
THE PLAYOFF BEGINS ON DECEMBER 20TH AND ENDS ON JANUARY 20TH
THE FIRST ROUND OF GAMES WILL TAKE PLACE ON HOME COLLEGE CAMPUSES
9 OUT OF 11 GAMES WILL BE BROADCAST ON DISNEY NETS

A breakdown of the 12-team playoff

More football means more reach

FANS ARE FIRED UP FOR THE NEW CFP, AND WITH THIS SEASON’S STRONG DELIVERY SO FAR, WE ARE JUST GETTING STARTED

87%

OF FANS FAVOR THE EXPANDED PLAYOFF

100M

REACHED ON DISNEY NETWORKS SEASON-TO-DATE
(80% of all CFB Viewers)

+32%

DAI STREAMERS

+17%

SOCIAL ENGAGEMENTS

DONT MISS THE ALL NEW EXPANDED PLAYOFF

COMING THIS DECEMBER TO DISNEY NETWORKS
MORE OPPORTUNITIES:
MORE TEAMS COMPETING MEANS MORE FAN BASES WILL BE ENGAGED
MORE GAMES:
FANS WANT MORE FOOTBALL & ARE EXCITED FOR HOME CAMPUS PLAYOFF GAMES
MORE MADNESS:
THE NEW ERA OF CFP WILL DELIVER HEIGHTENED DRAMA & UNPREDICTABILITY
SOURCE: SSRS LUKER ON TRENDS, SPORTS POLL, 2023; NIELSEN MEDIA RESEARCH, 8/31 – 10/27/25; INTERFACE DIGITAL METRICS