2022 is off to a roaring start and we’re feeling incredibly optimistic.

Disney Advertising is just three weeks away from our Tech and Data Week, culminating with our previously announced second annual Tech & Data Showcase on Thursday, March 3.

Our approach has always been show and prove – our ability to drive results for clients by embracing technology, data, and creativity demonstrates the power of our portfolio at every turn. Within the coming months and years, the investments in our proprietary audience graph, audience targeting solutions, viewer-first experiences, cross-platform planning, optimization, and measurement will continue to transform our business, as well as yours. The team and I can’t wait to detail the progress on the technology and data strategy we formally rolled out last year, and of course unveil some exciting new announcements as well. See you March 3 at 2 pm ET.

We sit in a very unique place in our industry and one thing is clear; Disney is unrivaled. We’re unrivaled in the way we do business with our partners. We know that results matter to your business – our performance and effectiveness metrics speak for themselves. To better serve you, our clients, we are committed to powering an always-on approach through consultative, audience-first solutions differentiated by deep data insights and best-in-class technology. That, combined with our unrivaled studio and entertainment content, storytelling, the power of live and top-tier sports rights across our leading content and video destinations, are unmatched. This is our commitment 365 days a year, not only during Upfront season. That’s what our consumers expect.

As industry leaders, we use our unique position in the global media ecosystem to make the industry more inclusive and representative, and we recognize that this work is never complete. We prioritize Diversity, Equity, and Inclusion because it’s a business imperative and key to innovation, creativity and more representative storytelling. Many of you have been alongside us in this journey over the last two years, and we’re excited to share more about our work together in the coming months.

Disney has a century’s worth of experience bringing bold storytelling to audiences around the world. We’re taking the same spirit of creativity and innovation that has defined The Walt Disney Company for nearly 100 years, and applying it to technology to build the most advanced, data-informed ad portfolio ever created. We’ve amassed the largest and most impactful consumer base across all platforms. On April 6, you’ll see our continued commitments to the best sports rights when we host our Annual Sports Summit; and investments in original programming that fuel our partnerships with the advertising community at an intimate Storytellers Showcase on April 25.

On Tuesday, May 17 we’ll transform Basketball City, Pier 36, to deliver an Upfront event unlike anything you’ve ever seen from Disney. Be prepared for more unrivaled content and an incomparable experience in an entirely new venue!

We are poised for a terrific year with your partnership. Thank you for meeting this moment with excitement, imagination, and dedication. There’s much more to come.

Warmest Regards,