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Category: News

How shows like ‘Project Runway’ are driving Disney’s unscripted revenue growth through brand integrations

Project Runway banner featuring a smiling woman in a flowing white dress against a pink background with floating sketches/photos.

Disney Advertising Concludes 2026 – 2027 Upfront and Sells Out of Super Bowl LXI Inventory

Stage with a large screen showing ESPN NFL Network logos and Super Bowl graphic; a presenter in white stands on a dark stage.

Disney doubles WNBA All-Star ad revenue for second consecutive year

Crowd in a basketball arena behind a banner that reads 'WNBA All-Star Voting' and 'Vote daily in the WNBA app'.

Disney Ad Creative Studio Begins Closed Beta with Select Advertisers

UI mockup showing a central panel with the question 'What would you like to create?', a rounded inner card with a sample prompt, a 'Generate' button, and a row of idea cards, all over a dark, rounded-rectangle gallery background.

Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw

ESPN Launches ESPN Fan House, a Fan-Centric Engagement Hub Powered by Flowcode

‘Not Suitable for Work’ is very suitable for brands

Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push

Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event

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