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Category: News

New Direct-to-Consumer Offering to be Singularly Branded ESPN

Disney Ad Sales Chief Rita Ferro: Sports, Storytelling, & Technology Come Together at Scale for Upfront

Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

Disney Finds Its Reality Sweet Spot on Streaming

Disney TV Studios Chief Eric Schrier On Big Fox Animation Deal, Global Originals Strategy, ‘Buffy’ & Other Reboots, Backend Model & Filming In L.A.

Disney’s head of addressable advertising on the future of AI in TV and more

Disney Advertising Expands Global Addressable Connections, Rooted In Insights & Automation

SBJ Media: ESPN seeing no slowdown for Women’s March Madness advertising

Disney Advertising Brings Brands Together for 97th Oscars®

Disney Earnings Q1 2025: CEO Bob Iger and CFO Hugh Johnston Showcase Company’s Creative and Financial Strength

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Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

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