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Category: Upfront

Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event

Sports, stars, singing: With new CEO, Disney maintains splashy upfront strategy

Fandom Takes Center Stage as Disney’s Sports, TV and Film Powerhouses Command the North Javits Center

The Ups & Downs Of Upfronts 2026: Disney And Netflix Sizzle, NBCUniversal Fizzles In Blessedly Streamlined Edition

This upfront season, measurement is more important than ever

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