Sports fandom is as evergreen as the rituals that surround it, and as the digital world expands so is the sports experience. New digital rituals are coming into play, making the sports experience more diverse and more fulfilling for the next generation of sports fans.
77%
71%
they are checking team stats online weekly during the regular season of their favorite sport
58%
22%
16%
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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