Sports content is untethered from traditional formats and fandom is evolving into a kaleidoscope of viewing experiences. With more access to sports through streaming, social media and podcasts, ‘watching sports’ has taken on new meanings and embraces a more diverse audience in the process.
69%
of sports streamers agree:
“Streaming has changed the way I watch sports.”
76%
are engaged in at least one digital activity while watching games, from checking social media or blogs to posting
73%
watch more diverse sports than a year ago because
of streaming services
43%
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Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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