Celebrating
Women in
Sports
Reflecting the commitment from fans that is here to stay.
Basketball game (college and pro) on any network in 6 years
Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)
Women’s Major Tennis Final
ever on ESPN
Season in history
(1.7M viewers, +115% YOY)
+328% vs. 2023
Season in nearly
a decade
Largest audience on record
Season in history
(1.7M viewers, +115% YOY)
Basketball game (college and pro) on any network in 6 years
Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)
Women’s Major Tennis Final ever on ESPN
Season in history
(1.7M viewers, +115% YOY)
+328% vs. 2023
Season in nearly
a decade
Largest audience
on record
On average
Source: Nielsen Media Research, June23-July24.
Viewers reached in 2024
Of all women’s sports are on espn and abc
5x more than the closest competitor
Viewership growth
year-over-year
Source: Nielsen Media Research, 2024
Disney Programmatic
Capture highly engaged audiences in edge-of-your-seat moments
In-Game and Surrounding Sponsorships
Social &
Digital
Extensions
‘Fans of’ Audience Segments
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