The Daytime Zone

More audiences say they are also streaming content outside of the standard nightly ritual. With more flexibility during the day, and better connections on public transit, long-form content is being streamed during commutes, at lunch breaks, and throughout the day—not just at the end of it.

Global Streamers Say:

0 %

Like streaming during downtime in the day, like when ‘I am commuting, or having lunch.

0 %

Say they stream content on the go more than they stream at home.

0 %

Of global streamers regularly or always stream internationally.

“Japanese subtitles and 1.5x viewing speed setting supported an experience that was perfect for watching a 60-minute video while having lunch. It was an excellent viewing experience.”

“Korea has incredible 4G connection, and free Wi-Fi available everywhere. I can watch a video anywhere anytime. Most Koreans I know are watching dramas, broadcasts, anything on their phones non-stop.”

“[While working remotely], sometimes it is overwhelming to be in the same space without colleagues next to me. Streaming lets me change my reality for a couple of hours. It makes me feel less alone.”

Source: Disney Advertising and Culture co-op, Fall 2024

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