is where Technology, Creativity, and Innovation collide
Explore the unrivaled breadth and depth of solutions across the Disney portfolio that can create real results for your brand.
Disney delivers a premium streaming experience powered by advanced advertising technology — enabling addressable scale, flexible ways to buy, smarter targeting, and holistic measurement.
At Disney, we’ve built an ecosystem with simplified access at its core. Our north stars are scalability and flexibility. Advertisers can reach strategic audiences with holistic measurement.
A dynamic, integrated platform – built by Disney’s industry leading ad tech and leveraging Disney’s data solutions
Unlock data-driven insights
Improves data collaboration
Audiences at Scale
Supports data matching and attribution
Discover Audiences
Measure Outcomes
See Results
Maximize Impact
Disney’s proprietary Audience Graph unveils insights on how viewers engage with content across linear, digital, and streaming platforms, providing a comprehensive understanding of viewer behavior and preferences. Comprised of millions of households, connected TV (CTV), and digital device IDs, it is continually refined and enhanced based on the numerous ways Disney connects with consumers daily.
115MM
Households
Fuels strategic
audience segments
Enables deeper
insights
450MM
Unique Audience
Identifiers
Delivers audiences
at scale
Measurement with
accuracy
Disney Select leverages Disney’s audience graph to reach high value audiences across our portfolio, with visibility into 100,000+ audience attributes.
Disney Magic Words lets brands reach audiences in the right moments, with the right message. Using proprietary human and AI metadata, it delivers creative within contextually relevant premium content across Disney’s portfolio.
Direct I/O, PG and Biddable Options
Magic Words such as: Food, Auto, Travel, Holidays, Family, Pets and more.
Disney’s Clean Room and Bridge ID – streamlined data collaboration tools for brands, enabling improved match rates, enhanced measurement accuracy, and more comprehensive insights with privacy in mind.
While there are many ways to engage with Disney for data-driven advertising, our Disney Clean Room Solution provides advertisers a secure and controlled environment for effective data collaboration.
Plan
Activate
Advanced Modeling
Measurement
Interoperability Solutions
Connects Disney’s Audience Graph with third-party measurement and demand-side partners. We are the only publisher in the marketplace with this type of identity solution to allow you to activate, transact, and measure with flexibility.
Accuracy
Scale
Precision
We meet you where you measure. We’re flexible and interoperable because we know that measurement isn’t really a funnel, it’s a complex journey. We don’t just deliver reach, we deliver outcomes.
Our solutions are built to give advertisers maximum choice and control to reach audiences within Disney’s premium content
Activate across 30+ DSPs to align with Disney in Guaranteed and Biddable Marketplaces
Build impactful campaigns that drive results for advertisers
Capabilities and availability dependent on marketplace, DSP, budget, etc.
Build your campaign in a matter of minutes via a single dashboard
Such as delivered impressions, reach, and average frequency
