Disney’s Upfront stage showcased an incredible display of star power across Sports, Entertainment, and Studios – from the most epic Super Bowl team to an incredible closing performance.

Josh D'Amaro

CHIEF EXECUTIVE OFFICER, THE WALT DISNEY COMPANY

Disney is part of people’s lives in a way few brands have ever been…That is what every audience, every sponsor, every brand in this room is actually trying to buy.

Rita Ferro

PRESIDENT, GLOBAL ADVERTISING, DISNEY

People don’t just watch – they show up… And at Disney, we bring that fandom together at scale. For advertisers, that means reach, and the relevance that drives real business outcomes.

Key Announcements

Here are some of the biggest beats from the Upfront stage and moments to plan for in the year ahead.  

Powering Fandom Through Sports and Entertainment

  • Coming Soon to Disney+: Avatar: Fire and Ash (June 24), Marvel’s VisionQuest (Oct 14), Ahsoka Season 2 (early 2027) 
  • Savannah Bananas’ Jackson Olson Joins Dancing with the Stars Season 35 on ABC and Disney+ (next day on Hulu) 
  • Paul Anthony Kelly from FX’s Love Story Joins American Horror Story Season 13
  • The 60th Annual CMA Awards will be simulcast live across ABC And Disney+ (with rights extended through 2032) 
  • Disney+ is the official home of The Banana Bowl
  • Live with Kelly and Mark will broadcast live from the iconic Santa Monica Pier during Super Bowl LXI week
  • College GameDay kicks off Season 40 with global games in Ireland and Brazil

Celebrating the Biggest Live Events in 2027

  • College Football Playoff Championship on ESPN | Jan 25
  • The Grammy Awards on ABC, Hulu and Disney+ | Feb 7
  • Super Bowl LXI on ESPN and ABC | Feb 14
  • The Oscars on ABC | Mar 14 (hosted by Conan O’Brien)

Launching A Robust Freshman Class of New Series

  • Scripted: Cry Wolf (FX), The Shards (FX), The Land (Hulu), Count My Lies (Hulu), The Spot (Hulu)
  • Unscripted: Secret Lives of Mormon Wives: Orange County (Hulu), Ring By Spring Break (Hulu), The Mob (Hulu), Stanley Tucci in Great Britain (Nat Geo)

Powering Fandom Through Sports and Entertainment

  • Coming Soon to Disney+: Avatar: Fire and Ash (June 24), Marvel’s VisionQuest (Oct 14), Ahsoka Season 2 (early 2027) 
  • Savannah Bananas’ Jackson Olson Joins Dancing with the Stars Season 35 on ABC and Disney+ (next day on Hulu) 
  • Paul Anthony Kelly from FX’s Love Story Joins American Horror Story Season 13
  • The 60th Annual CMA Awards will be simulcast live across ABC And Disney+ (with rights extended through 2032) 
  • Disney+ is the official home of The Banana Bowl
  • Live with Kelly and Mark will broadcast live from the iconic Santa Monica Pier during Super Bowl LXI week
  • College GameDay kicks off Season 40 with global games in Ireland and Brazil

celebrating the Biggest Live Events in 2027

  • College Football Playoff Championship on ESPN | Jan 25
  • The Grammy Awards on ABC, Hulu and Disney+ | Feb 7
  • Super Bowl LXI on ESPN and ABC | Feb 14
  • The Oscars on ABC | Mar 14 (hosted by Conan O’Brien) 

Launching a Robust Freshman Class of New Series

  • Scripted: Cry Wolf (FX), The Shards (FX), The Land (Hulu), Count My Lies (Hulu), The Spot (Hulu)
  • Unscripted: Secret Lives of Mormon Wives: Orange County (Hulu), Ring By Spring Break (Hulu), The Mob (Hulu), Stanley Tucci in Great Britain (Nat Geo)

In the News

Moments that Surrounded the Upfront Stage

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