Disney is the ultimate holiday destination where audiences come together to celebrate with timeless holiday classics, must-see streaming exclusives, and the biggest live sports events across our unrivaled streaming and linear platforms.
Home Alone on Disney+ was the #1 Holiday-Themed Movie
of December 2025
43% of total streamed hours were holiday content
Source: 238M: Lake5 Media, Nielsen Panel Only and Streaming Meter, L7, Calendar Months, inclusive of broadcast, syndication, cable and streaming (both ad-supported and ad-free viewing); #1: Nielsen (NPower/Panel/Streaming Meter), Oct’25 / Nov’25 / Dec’25 Monthly Average, 1-min qualifier, Linear excluding 4 Sports Type Codes, TWDC includes Hulu Live/Fubo; YouTube includes YouTube Live; Comcast based on 2025 Portfolio; data is L7.; 43%: Lake5; Nielsen Npower Streaming Meters; Base P2; Nov24-Dec 24 vs Nov 25-Dec 25; Comp based on min watched)
Source: National Retail Federation
Source: US Census Bureau and National
Retail Federation, 2024
Available in Direct IO, Programmatic, and Disney
Create seamless screen-to-shop
experiences with eye-catching product
carousels and QR codes that drive viewers
one step closer to checkout.
Available on Streaming
Direct shoppers to the retail location
nearest them to shop the latest holiday
finds up close and in person.
New! On Disney+
To build deeper connections and lasting favorability with consumers
Disney Holiday Partnerships put your brand in the holiday spotlight.
Disney viewers were inspired by TV ads and reports an effect on purchase intent
Partners with holiday-themed ads drove stronger down-funnel results.
Source: Disney Dialogue Holiday Retrospective Survey, February 2026
