Streaming doesn’t come with a playbook anymore. The current landscape looks nothing like it did when brands began investing in this space. Audiences have multiplied, fragmented, and settled into behaviors no one fully predicted. The tools to reach them have evolved just as fast — from data and automation to measurement and commerce. Yet, for many marketers, the hardest part isn’t the technology. It’s knowing where to focus.
That gap, between what streaming CAN deliver and what marketers feel confident acting on, is exactly what Disney Decoded was built to close.
Disney Decoded is a new short-form video series, produced by ATM Media, that takes on the real challenges shaping streaming advertising today. The ones that show up in planning meetings, client conversations, and day-to-day decisions across the industry.
Across six chapters, agency leaders, brand partners, and Disney Advertising experts come together for honest conversations about what’s changing, what’s working, and why it matters. No filler – just perspective that marketers need right now.
“There’s a lot of perceived complexity in today’s market. But when you break it down, it’s not that complicated. Disney Decoded is about helping marketers focus on what really matters: clear test design, what they want to learn, and turning every step into an opportunity to optimize.”
Turning media strategies into measurable outcomes, from clean rooms to audience insights.
Combining creative and technology to build deeper audience connections.
From Upfronts to Cannes, summer is when brands and agencies make critical investment decisions. They’re navigating an increasingly complex landscape shaped by new announcements, technology, and ideas.
Disney Decoded brings clarity to that moment with expert insights, real outcomes, and honest perspective.
It’s the kind of conversation designed to change how advertisers think about what streaming can deliver.
“It’s easy to get lost in the details of a campaign. Real value comes from stepping back and looking at how everything connects — context, audience, outcomes — so you can understand what’s working and build toward a more complete view of success.”
New chapters are rolling out from July through August 2026. Each one is short, direct, and built for marketers who don’t have time for noise but do have time for ideas that sharpen how they think.
The first chapter launches soon.