Jamie Power and Jim Minnich break down how streaming expands access, reach, and impact – and how real-time measurement and the ability to adjust game-to-game across platforms is transforming the marketplace. What was once a manual, fragmented process is becoming faster, more flexible, and far more easier to activate at scale. Advertisers can now find the right fans in more live action moments in sports, with greater intention, precision, and operational simplicity.
SVP, Addressable Sales
“We’re constantly testing, optimizing, and building momentum in real time across every screen.”
SVP, Revenue &
Yield Management
“Streaming has become the connective tissue between linear broadcast and digital, letting advertisers meet fans wherever the action is happening, in real time.”
Sports is no longer one audience dictated by season, but millions of connected audiences across multiple platforms, all year round.
Reach out to your Disney lead for more information.