Disney Insights - Disney Advertising

Accelerate your business with Disney Advertising Insights

A collection of data‑driven insights across the Disney portfolio.

Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

The Questions Marketers Are Asking About Streaming. Answered.

July 9, 2026

The questions marketers are asking about streaming. Answered. By DISNEY ADVERTISING Watch Trailer Watch the series Streaming doesn’t come with a playbook anymore. The current

Inside Football at Disney

March 22, 2026

Adam Monaco, EVP, Sales and Jacqueline Dobies, VP, Revenue & Yield Management, take us inside the complete Football playbook and share how Super Bowl LXI serves as a powerful moment that carries forward, opening bigger and newer ways for brands to connect with football fans across the Disney ecosystem.

Tech and Data Video Spotlight

December 19, 2025

Join us on January 7, 2026 as we shape the next era of advertising.

We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future.

Rita Ferro

President, Global Advertising

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service.

0 %

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.