Global Streaming Snapshot

With access to content transcending borders and platforms creating more parity across regions, global streaming has officially become mainstream — expanding access to stories from different countries, cultures, and languages like never before.

Global Streamers Say They:

0 %

Watch at least some content from other countries.

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Watch (either often or sometimes) content that is dubbed or has subtitles.

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Prefer content from a mix of countries vs. content mainly from their own country. We are calling this cohort Cross-Cultural Streamers.

Latin America has the highest percentage of Cross-Cultural Streamers (68%), especially Argentina (73%) and Brazil (72%).

"I think that my generation is one of the first generations to be so connected with the world and sharing so many practices that are global."

"There's more access to Korean content globally, and it has impacted people in the US and in Europe and in Latin America."

"My daughter Nina is growing up with four languages. Watching streamed content has been a way for her to be exposed to these languages in a different way."

Source: Disney Advertising and Culture co-op, Fall 2024

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