"Watching TV" is the top way people match or change their mood. Content with familiar formats, happy endings, and nostalgic vibes all satisfy viewers' need to disconnect from their busy lives so that they can reconnect with their families, communities, and themselves.
Global Streamers Say:
They prefer content that helps them unwind or escape from life (vs. 43% who seek out content that makes them think).
They prefer social streaming (relaxing with others) to solo streaming (44%, relaxing by myself).
Source: Disney Advertising and Culture co-op, Fall 2024
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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