The New Wide World of Sports - Disney Advertising

the new wide world of sports

The new rule for sports fandom is there are no rules. Full-length games and social media highlights are trending side by side; while fans are local, global, and everywhere in between.

Global Streamers Say:

They love watching games from start to finish.

0 %

They like watching sports highlights and clips.

0 %

They want to watch storytelling and documentaries about players, teams and coaches.

“I listen to podcasts and go through all of the amazing protocols that not only get you ready for being a professional athlete, but also how to get the best out of yourself.”

“To see a player just be really open and maybe cry; it's just a moment of humanity it makes you feel like, yeah, players feel these things too.”

“Once the season is over, we're waiting three months or so [for the next season to start]. That's when I'll go and really look to fill that void with sports documentaries.”

Source: Disney Advertising and Culture co-op, Fall 2024

General Info

Address

Email

Quick Links