ESPN - Disney Advertising

ESPN continues to live up to our mission of serving sports fans, anytime, anywhere. As the go-to destination for unmissable moments, big wins, unbelievable upsets, the best in storytelling and intense community fandom, ESPN is where history is made and where brands break through with the power of sports.

The #1 most
trusted brand in
Sports Media

ESPN reaches 175 million people
each month across linear and
digital properties

#1 Digital
Platform
in Sports

6.3B minutes spent each month
on ESPN digital

When it comes to sports, we know our audience.

Generation Stream: Sports Edition uncovers the behaviors and motivations behind the consumers shaping the future of sports fandom.

Advertisers can activate in alignment with these insights by leveraging proprietary and addressable Generation Stream audience segments via Disney Select.

People Who Stream Sports:

Amplifiers

Universalists

Nichesters

Soloists

Classics

A Sports Portfolio Serving Every Fan’s Passion

The Power of Live Sports

Studio Shows Fans Connect with Every Day

Unrivaled Storytelling & Specials

Unrivaled Coverage of Women’s Sports

One of the fastest growing sectors in sports, with female athletes captivating more fans than ever before.

A Rapidly Growing Audience

Women’s sports viewing on ESPN has grown 26% to over 72 million viewers. And here’s something of a myth buster: Both men and women are watching women’s sports. Because great competitors draw passionate fans, period.

12,600+

Total live events & 26,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+ and ESPN3

53% / 47%

Both men (53%) and women (47%) are tuning in to women’s sports

40%

of programming on ESPN+ is dedicated to women’s sports

Commitment to a deep breadth and depth of programming

Across the Disney universe, we are building on the incredible momentum with more live programming, more championships, more sports and more storytelling than ever before.

Expanded WNBA postseason

More coverage of college soccer, gymnastics, lacrosse, field hockey, cross country, and softball than ever before

The newly created W Studios will tell the compelling stories of women’s sports beyond the field and live games

15 NCAA Women’s Championships

Leading the Social Conversation

Align your brand with ESPN, and tap into one of the most engaged communities in the digital ecosystem that generates 430 million impressions per day.

Top 3

brand on TikTok
(not just in sports…overall!)

Social Network in Video views

Access to ESPN’s deep bench of talent
(think of them as social influencers)

Partner with Disney CreativeWorks to create custom branded content

Come Follow Us

Sources: ListenFirst, 10/1/20-9/30/21, LF//TV Universe, Networks Only, Engagements based on FB/TW/IG, Video Views based on FB/TW;Nielsen Media Impact Research, C3, P18-49, FY21; GAM FY21; comScore media metrix multi platform, Desktop 2+ / Mobile 13+ through September 2021; NMI, Oct 2020 – Sept 2021 Monthly Average, Total Universe, A18+ L7; Nielsen Media Research, ESPN nets + ESPN on ABC, L+SD, 1-minute qualifier, women’s coded sports; Internal ESPN data – Linear plus pass-thru streaming, captured via Nielsen internal ESPN data

The #1 most
trusted brand in
Sports Media

#1 Digital
Platform
in Sports

When it comes to sports, we know our audience.