The #1 mosttrusted brand inSports Media

ESPN reaches 175 million people
each month across linear and
digital properties

#1 DigitalPlatformin Sports

6.3B minutes spent each month
on ESPN digital

When it comes to sports, we know our audience.

Our newly released Generation Stream Sports Edition explores the new generation of sports TV viewers to understand their behaviors and motivations, and to uncover trends that inform the future of sports, fanship, and consumption.

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A Sports Portfolio Serving Every Fan’s Passion

The Power of Live Sports

Studio Shows Fans Connect with Every Day

Unrivaled Storytelling & Specials

Unrivaled Coverage of Women’s Sports

One of the fastest growing sectors in sports, with female athletes captivating more fans than ever before.

A Rapidly Growing Audience

Women’s sports viewing on ESPN has grown 26% to over 72 million viewers. And here’s something of a myth buster: Both men and women are watching women’s sports. Because great competitors draw passionate fans, period.


Total live events & 33,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+, ESPN3, SEC and ACC

53% / 47%

Both men (53%) and women (47%) are tuning in to women’s sports


of programming on ESPN+ is now dedicated to women’s sports

Commitment to a deep breadth and depth of programming

Across the Disney universe, we are building on the incredible momentum with more live programming, more championships, more sports and more storytelling than ever before.

Expanded WNBA postseason

More coverage of college soccer, gymnastics, lacrosse, field hockey, cross country, and softball than ever before

The newly created W Studios will tell the compelling stories of women’s sports beyond the field and live games

15 NCAA Women’s Championships

Unlock the Power of Live Sports with Disney's Programmatic

Disney’s Programmatic offers advertisers flexibility, choice, and control, with massive scale – and the opportunity to align with the best in live-sports and game-changing moments.

Access Disney’s extensive and growing portfolio of live sports and streaming rights

Set flexible frequency caps to align with unpredictable live sports moments

Maintain fluid budgets, to make sports a mainstay in your media strategy

Tap into our proprietary Disney Select data to connect with sports fans across the portfolio

Top 2

brand on TikTok
(not just in sports…overall!)


Most Social Sports Brand

Access to ESPN’s deep bench of talent
(think of them as social influencers)

Partner with Disney CreativeWorks to create custom branded content

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