The #1 mosttrusted brand inSports Media
ESPN reaches 175 million people
each month across linear and
digital properties
#1 DigitalPlatformin Sports
6.3B minutes spent each month
on ESPN digital
When it comes to sports, we know our audience.
Our newly released Generation Stream Sports Edition explores the new generation of sports TV viewers to understand their behaviors and motivations, and to uncover trends that inform the future of sports, fanship, and consumption.
A Sports Portfolio Serving Every Fan’s Passion
The Power of Live Sports
Studio Shows Fans Connect with Every Day
Unrivaled Storytelling & Specials
Unrivaled Coverage of Women’s Sports
One of the fastest growing sectors in sports, with female athletes captivating more fans than ever before.
A Rapidly Growing Audience
Women’s sports viewing on ESPN has grown 26% to over 72 million viewers. And here’s something of a myth buster: Both men and women are watching women’s sports. Because great competitors draw passionate fans, period.
12,600+
Total live events & 33,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+, ESPN3, SEC and ACC
53% / 47%
Both men (53%) and women (47%) are tuning in to women’s sports
40%
of programming on ESPN+ is now dedicated to women’s sports
Commitment to a deep breadth and depth of programming
Across the Disney universe, we are building on the incredible momentum with more live programming, more championships, more sports and more storytelling than ever before.
Expanded WNBA postseason
More coverage of college soccer, gymnastics, lacrosse, field hockey, cross country, and softball than ever before
The newly created W Studios will tell the compelling stories of women’s sports beyond the field and live games
15 NCAA Women’s Championships
Unlock the Power of Live Sports with Disney's Programmatic
Disney’s Programmatic offers advertisers flexibility, choice, and control, with massive scale – and the opportunity to align with the best in live-sports and game-changing moments.
Access Disney’s extensive and growing portfolio of live sports and streaming rights
Set flexible frequency caps to align with unpredictable live sports moments
Maintain fluid budgets, to make sports a mainstay in your media strategy
Tap into our proprietary Disney Select data to connect with sports fans across the portfolio
