ESPN reaches 179 million people
each month across linear and
digital properties
6.3B minutes spent each month
on ESPN digital
Generation Stream: Sports Edition uncovers the behaviors and motivations behind the consumers shaping the future of sports fandom.
Advertisers can activate in alignment with these insights by leveraging proprietary and addressable Generation Stream audience segments via Disney Select.
People Who Stream Sports:
Amplifiers
Universalists
Nichesters
Soloists
Classics
12,600+
53% / 47%
40%
of programming on ESPN+ is dedicated to women’s sports
Top 3
brand on TikTok
(not just in sports…overall!)
#1
Access to ESPN’s deep bench of talent
(think of them as social influencers)
Sources: ListenFirst, 10/1/20-9/30/21, LF//TV Universe, Networks Only, Engagements based on FB/TW/IG, Video Views based on FB/TW;Nielsen Media Impact Research, C3, P18-49, FY21; GAM FY21; comScore media metrix multi platform, Desktop 2+ / Mobile 13+ through September 2021; NMI, Oct 2020 – Sept 2021 Monthly Average, Total Universe, A18+ L7; Nielsen Media Research, ESPN nets + ESPN on ABC, L+SD, 1-minute qualifier, women’s coded sports; Internal ESPN data – Linear plus pass-thru streaming, captured via Nielsen internal ESPN data
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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