112M
Ad-supported viewers
(+33% increase over 2 years)
64%
Cordless viewers
38%
Multicultural Audience
1Trillion
minutes of viewership in 2022
(that’s almost 2,000 years)
+55%
Higher Ad Recall
112M
Ad-supported viewers
(+33% increase over 2 years)
64%
Cordless viewers
38%
Multicultural Audience
1Trillion
minutes of viewership in 2022
(that’s almost 2,000 years)
+55%
Higher Ad Recall
Source: Reach: comScore Custom Uniques, Ad-suppported Only, 12-month average, 9/21-8/22; GFK MRI November 2022 Cord Evolution Study; comScore Multi-Platform/GfK MRI Simmons USA Fusion (05-22/F21) weighted to Population (000) Base:A18+; Nielsen NPower Streaming Meter 1/1-12/31/22. Gross minutes (AMA X Duration) P2+; Lucid Impact Measurement Benchmarks, Hulu Campaigns
Viewer first innovation.
We continue to deliver industry-leading ad formats powered by data and insights, for the mutual benefit of our viewers and advertisers.
Situational
Non-disruptive ads like the Binge ad increased unaided brand awareness by 24% and ad recall by 25%.
Choice
When brands run standard commercial with a Max Selector, they see a +29% in purchase intent compared to standard video ads only.
Transactional
With GatewayGO viewers can take immediate action on a brand’s offer without ever leaving the couch. In fact, 6 in 10 viewers like that they can discover and act on deals with GatewayGO.
Your customers are streaming. Your ads can be too.
Connect with your audience using Hulu Ad Manager, our self-service advertising platform for streaming TV.
