112M

Ad-supported viewers
(+33% increase over 2 years)

64%

Cordless viewers

38%

Multicultural Audience

1Trillion

minutes of viewership in 2022
(that’s almost 2,000 years)

+55%

Higher Ad Recall

112M

Ad-supported viewers
(+33% increase over 2 years)

64%

Cordless viewers

38%

Multicultural Audience

1Trillion

minutes of viewership in 2022
(that’s almost 2,000 years)

+55%

Higher Ad Recall

Source: Reach: comScore Custom Uniques, Ad-suppported Only, 12-month average, 9/21-8/22; GFK MRI November 2022 Cord Evolution Study; comScore Multi-Platform/GfK MRI Simmons USA Fusion (05-22/F21) weighted to Population (000) Base:A18+; Nielsen NPower Streaming Meter 1/1-12/31/22. Gross minutes (AMA X Duration) P2+; Lucid Impact Measurement Benchmarks, Hulu Campaigns

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Viewer first innovation.

We continue to deliver industry-leading ad formats powered by data and insights, for the mutual benefit of our viewers and advertisers.

Situational

Non-disruptive ads like the Binge ad increased unaided brand awareness by 24% and ad recall by 25%.

Choice

When brands run standard commercial with a Max Selector, they see a +29% in purchase intent compared to standard video ads only.

Transactional

With GatewayGO viewers can take immediate action on a brand’s offer without ever leaving the couch. In fact, 6 in 10 viewers like that they can discover and act on deals with GatewayGO.

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