112M
Ad-supported viewers
(+33% increase over 2 years)
64%
Cordless viewers
38%
Multicultural Audience
1Trillion
minutes of viewership in 2022
(that’s almost 2,000 years)
+55%
Higher Ad Recall
112M
Ad-supported viewers
(+33% increase over 2 years)
64%
Cordless viewers
38%
Multicultural Audience
1Trillion
minutes of viewership in 2022
(that’s almost 2,000 years)
+55%
Higher Ad Recall
Source: Reach: comScore Custom Uniques, Ad-suppported Only, 12-month average, 9/21-8/22; GFK MRI November 2022 Cord Evolution Study; comScore Multi-Platform/GfK MRI Simmons USA Fusion (05-22/F21) weighted to Population (000) Base:A18+; Nielsen NPower Streaming Meter 1/1-12/31/22. Gross minutes (AMA X Duration) P2+; Lucid Impact Measurement Benchmarks, Hulu Campaigns





















Viewer first innovation.
We continue to deliver industry-leading ad formats powered by data and insights, for the mutual benefit of our viewers and advertisers.
Situational
Non-disruptive ads like the Binge ad increased unaided brand awareness by 24% and ad recall by 25%.


Choice
When brands run standard commercial with a Max Selector, they see a +29% in purchase intent compared to standard video ads only.
Transactional
With GatewayGO viewers can take immediate action on a brand’s offer without ever leaving the couch. In fact, 6 in 10 viewers like that they can discover and act on deals with GatewayGO.
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