BRAND PILLARS

STORYTELLING

INNOVATION

QUALITY

OUR DIVERSITY AND INCLUSION COMMITMENT

Stories are better when the storytellers represent the vast experiences of the people who will hear them. At Disney we have the opportunity and the responsibility to create authentic, unforgettable stories, experiences and products that capture the imagination of generations of people around the world. We are committed to doing that in a way that counts everybody in.

DISNEY
#1
Media Company
for Fans, Social Engagements, Video Views
DISNEY+
152.1M+
GLOBAL SUBSCRIBERS
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DISNEY DIGITAL
2.8B
SOCIAL FOLLOWERS

across Facebook, Twitter and Instagram

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DISNEY CHANNELS
#1
CABLE NETWORK

with Girls 6-11 for the 53rd straight quarter

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Disney+ features content from Disney, Pixar, Star Wars, Marvel Studios and National Geographic. Disney+ users have access to more than 500 movies and 7,500 episodes of library television content.
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106

Countries with Access

DISNEY+ AD-SUPPORTED TIER OPPORTUNITIES AVAILABLE, WITH DEVELOPING INTERNATIONAL EXPANSION.

DISNEY+ EXPANSION INTO 42 MARKETS IN EUROPE, AFRICA AND WEST ASIA COMING SOON.

DISNEY DIGITAL

Disney Digital is a source of everyday magic and provides brand partners with unparalleled social reach and engagement. With 550+ Brand, Franchise, and Character handles, we are the premiere digital destination for kids and families!
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1.15B+
global fans & subscribers across all social handles

3B+

social video views
+70%

in TikTok video engagement vs YAGO

500M
monthly social engagements
Disney Channels are family-inclusive networks that offer an all-access pass to the biggest Disney stars and popular TV programming.

DISNEY CHANNEL IS THE
#1 CABLE NETWORK

with Girls 6-11 for the 53rd straight quarter

DISNEY JUNIOR IS THE #1
24-HOUR PRESCHOOL NETWORK

for 37 straight quarters with Kids 2-5

THE MAGIC OF STORYTELLING
AND BELOVED CHARACTERS

Disney Channel gets YOU and it gets TO you through storytelling that is surprising, honest, and funny.
Disney Junior brings to life magical storytelling that makes you feel something in your heart, featuring beloved characters.
Disney XD energizes through unexpected, comic, and adventure-filled storytelling that shows the extraordinary.
DisneyNOW is the primary digital home for Disney-themed games and select content related to the Disney Channels.

Source: ListenFirst, 4/1/21-3/31/22, Metrics based on DATG Ad Sales-The Walt Disney Company TV + Publishing + DDN + Hulu Rollup inclusive of internal IG Video Views; Rank based on LF// Media Conglomerates > Film + TV + Publishing Roll-up

Source: comScore Video Metrix Multiplatform, April 2020 – March 2021 & April 2021 – March 2022, Monthly Average, Video Type: Content.

Source: NMI, Apr 2021-Mar 2022, Total Universe A18+, L7.

Source: ListenFirst through 3/31/22.

Source: comScore Media Metrix Multiplatform, June 2020 – May 2022, Monthly Average, Disney Digital [M], Desktop P2+/Mobile 13+

Source: Nielsen, Program Based Daypart Total Day, L7

Disney Advertising Logo

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

General Info

Address

Disney Advertising
7 Hudson Square
New York, NY 10013

Email

Disney.Advertising@disney.com

Quick Links

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