A Message From Disney Advertising Sales President Rita Ferro

Partners –

Can you believe we are already three weeks into January and have already experienced some of the best NFL wildcard games, enjoyed an incredible National Football weekend, and had a whirlwind week at CES? No one can say that this industry isn’t full of activity and excitement, and that’s just January! We have so much to look forward to as a business and industry in 2023.

Our year started off strong in Las Vegas where my team and I joined partners, vendors, and industry experts back in-person at CES to discuss the future of advertising innovation – encompassing everything from data and insights to automation and measurement, in addition to clean rooms and interoperability. While we were on the ground, we had 100s of meetings and those discussions reinforced that we are on the right track – and emphasized the importance of our continued commitment to driving transformation and delivering performance for you, our partners.

This year marks the third iteration of our Tech & Data Showcase, where we come together to highlight the advancements Disney has made across data, platform technology, programmatic and measurement solutions.

At Disney, we are focused on proving the power of our data and technology solutions driving real results for brands today. We plan to share insights and advancements on our built, not bought, advertising technology solutions; our proprietary Audience Graph and clean room technology, and our approach to measurement. All of which will better serve you in achieving your key business KPIs. I’m excited to have you all join us, tomorrow, January 25 at 2pm, for the presentation and live Q&A with our best-in-class subject matter experts.

Yesterday, I joined EY CMO Practice Leader Janet Balis for a fireside chat focused on our industry, innovation and everything in between. It was the perfect way to kickstart our Tech and Data Showcase week. If you’d like to tune into what Janet and I discussed, a replay can be found on Disney’s Advertising’s LinkedIn.

Disney sits in a unique place in our industry. We are positioned squarely at the intersection of creativity and innovation. When you consider how we connect with a global audience across our media in streaming, linear, digital, social, and couple that with our iconic franchises, sports and entertainment offering, Disney is truly unrivaled.

We’re paving the way for the future of the marketplace, and we do so with you and your businesses in mind. Every single day, not during one season – we are committed to innovating for and with you.

As we march toward our annual milestone moment this May and celebrate more moments of success along the way, we kick off our 52-week Road to Upfront strategy. On May 16, we look forward to hosting all of our partners at the state-of-the-art North Javits Center in New York City to spotlight Disney’s amazing array of entertainment and sports and unveil a few surprises. We’re also excited to share that beloved late-night talk show host Jimmy Kimmel will be returning to the Big Apple to close out our star-studded event.

I’m looking forward to coming together tomorrow for our Tech and Data Showcase, and I hope you all can tune-in to hear more about what we have planned for Disney Advertising in 2023.

We’ve got an exciting year ahead of us, and we look forward to our continued expansion on the great work we are already doing together.

Warmest Regards,