Introducing Project Elevate: Put the Power of Disney to Work for You

Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies to help them tell their stories and engage directly with their customers. In its inaugural year, two small businesses, CAVO and Glow Recipe, were selected to participate in the program, and they’ve spent the past year working hand-in-hand with various Disney Advertising teams to take their businesses to the next level. Take a look at what they had to say about the Project Elevate experience!

If you’re an underrepresented-owned business ready to share your story and take your business to new heights, learn more about Project Elevate here.

If chosen, you will be connected with a dedicated taskforce that will help:

  • establish and inform your brand story using research and insights,
  • develop your brand story using strategy and creativity,
  • and translate your brand story using media and communication.

*Disney Advertising’s Project Elevate defines an underrepresented-owned small business as: A business that is majority-owned by underrepresented individuals, who have experienced disadvantages due to: race, ethnicity, disability, sexual orientation, gender, or military affiliation.

Underrepresented groups are categorized as: African American/Black Owned/Hispanic, Latin(a/o), & Latinx Owned/Asian, Asian American, Pacific Islander, or Desi Owned/Native American/Indigenous Owned/Woman Owned/Differently Abled Owned/LGBTQ+ Owned/Veteran Owned