31 Nights of Halloween x Party City

Freeform and Party City partnered to bring Halloween to life with 31 consecutive nights of custom content; featuring talent from the Freeform original series, Good Trouble. Each night of the campaign celebrated Party City’s products and messaging through the lens of Freeform’s 31 Nights of Halloween movies. The campaign leveraged & reached network linear and digital audiences, Freeform talent social accounts, Party City’s interactive social app, and also included a unique experiential activation in Los Angeles — Freeform’s wildly successful “Halloween House.”