ESPN, Freeform, FX Networks

Friday Movie Night x Target

We teamed up with Target to create a Friday Night Movie franchise across Disney’s cable networks while viewers were home and unable to do many things—including going to theaters.

The campaign promoted staying safe and together even when we had to be apart, with entertaining movies that brought audiences together across ESPN, Freeform, and FX Networks, with limited commercial interruption.

Each network took on unique executions, including feature commentary, trivia, and interviews with network talent, to give viewers at home additional content to enjoy around the movie.

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ESPN’s take on the Friday Movie Night franchise delivered on the brand promise of giving fans new insights and reflections on some of the greatest stories in sports, like You Don’t Know BoBook of Manning, and Secretariat. Executions included promos, interstitial vignettes, trivia pods, and branded graphic bumpers that added to the movie-viewing experience.

Freeform’s “Freeform Friday Movie” series featured fan-favorite family movies like Back To the Future, Guardians of the Galaxy, The Intern, and Charlie and the Chocolate Factory, while promoting Target via custom tune-ins and an opening billboard leading into each film. During each movie, custom vignettes ran that featured different Freeform talent encouraging viewers to “stay home and stay safe, together… just not together, together.”

Target and FX Networks came together to invite viewers to spend a perfect Friday night in, with blockbuster action movies over the course of three weeks. Target was the exclusive national advertiser within Transformers: The Last Knight, Jumanji: Welcome to the Jungle, and Iron Man 2, and FX Networks created Custom Tune Ins, Opens and Billboards for each movie.