Mayans M.C. x Xbox/Gears 5

Xbox’s Gears 5 partnered with the FX Original series Mayans M.C. on its second season launch. The campaign featured custom branded content FX Makers Series: The World of Mayans M.C. – with exclusive behind-the-scenes content from the series. The creative, which featured interviews with the show’s Production Designer, Marco Niro and Head of Make-Up, Tracey Anderson, focused on Brotherhood, Camaraderie and Family – which are important themes shared by both Mayans M.C. and Gears 5.

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