Maybelline x Bachelorette

In this custom spot paired with the season 19 premiere of The Bachelorette, fan-favorite talent from Bachelor Nation playfully shows how finding your perfect fit can be effortless and drama free – with Maybelline’s Fit Me Collection. In addition to the linear piece, which was amplified across digital and Hulu, 3 unique makeup transformation videos were created for ABC and talent social handles. The successful campaign reached the desired audience and led to a renewed partnership between Maybelline and The Bachelorette.