Unrivaled Results

With Effective Performance Across the Funnel

An Addressable Portfolio that Exceeds Industry Standards

+49%

Ad Recall

+59%

Brand Consideration

+100%

Purchase Intent

Source: Lucid Hulu/Disney Benchmarks, July 2023 (74 campaigns)

Scalable Reach

You Can’t Find Anywhere Else

243MM

Unduplicated TV Video Viewers P2+

72%

Incremental Reach Over All Disney Linear With Disney+ and Hulu (A18-49)

Over

60%

of audiences on other streaming services are already watching Disney+ and Hulu

SOURCE: NIELSEN NPOWER, MONTHLY AVERAGE JULY 2022 – JUNE 2023 (6/27/22-6/25/23), ANALYSIS OF NATIONAL AND STREAMING METER, HULU INCLUDES BOTH HULU SVOD AND HULU + LIVE TV. (243M IS ACROSS LINEAR AND STREAMING ON THE TV SCREEN ONLY). INCREMENTAL REACH: NIELSEN NPOWER, OCTOBER 22 – SEPTEMBER 23. NIELSEN NPOWER, R&F AUDIENCE DUPLICATION REPORT, STREAMING METER. JULY 2022 – JUNE 2023.

Brand Resonance

Storytelling Excellence That Drives Viewer Engagement

2.3B

avg hours viewed/month across Disney+, Hulu, and ESPN

43%

of Disney+ viewers say original programming is the top benefit against other streamers

Global

Disney+ Is Delivering the Biggest Franchises Across the Globe Throughout 2024

Source: Nielsen Streaming Platform Ratings, Streaming Meter, June 2022 – July 2023 monthly average, Disney+, ESPN, Total Hulu (SVOD and Live TV), ePoll Audience Profile Study, December 2022.

Fueling Streaming Success

Disney+

78%

of Adult Audience is 18-49
Highest Composition vs Major Streamers

5.2M

AVOD Subscribers with over 50% of new subscribers choosing the ad-supported product

SOURCE: NIELSEN POWER OCT22-SEP23 BASE: A18+. CTV ONLY, AD-SUPPORTED AND AD-FREE VIEWING. DISNEY INTERNAL ANALYTICS, OCTOBER 2023, Antenna September 2023 data.

66%

of Hulu viewers are cordless

Nearly

2/3

of Hulu sign-ups choose the ad tier

Source: Sign Ups: Antenna: SVOD Subscribers x Plan Mix, Ad-Supported vs. Ad-Free Subscribers, June 2023. Cordless: MRI 2023 August Cord Evolution (SP23 USA), Streaming Video Services Used Prev 30 Days: Hulu.

Hulu

ESPN

+82%

More reach than any other digital property in digital video viewers monthly

#1

Most Followed Brand on TikTok (42MM)

Access the power of live with the largest portfolio of sports rights and leagues

Source: Oct ’22 – Sep 2023, ListenFirst, ESPN Digital Video: comScore Video Metrix, Sept22-Aug23 ​(STN Video).

Stream Forward with

Enhancing Our Offering with Advertisers in Mind

Audience Targeting

Demo, Geo, and Disney Select 1st Party Segments Available Now

New Marketplaces

Biddable Inventory Now Available Across 30 DSP Partners

Measurement

Additional Attribution and Brand Effectiveness Solutions Coming Soon

Hulu Content Coming to Disney+

Available to Disney Bundle Subscribers Starting in December 2023

New Solutions

Blitz high-impact media solutions and holiday content sponsorships available to drive brand impact

Stream Forward with

Enhancing Our Offering with Advertisers in Mind

Audience Targeting

Demo, Geo, and Disney Select 1st Party Segments Available Now

New Marketplaces

Biddable Inventory Now Available Across 30 DSP Partners

Measurement

Additional Attribution and Brand Effectiveness Solutions Coming Soon

Hulu Content Coming to Disney+

Available to Disney Bundle Subscribers Starting in December 2023

Activate the Power of Disney for your Brand

Cross Portfolio Media Mix

Linear, Streaming and Social

Sponsorships & Integrations

Live Sports and Entertainment Tentpoles

Audience Targeting

Disney Select 1st Party Segments

Measurement Solutions

Brand Lift, Effectiveness, Attribution