Disney combines storytelling, streaming-first technology, and data to deliver real business results for advertisers and unforgettable moments for consumers.
unrivaled portfolio
with a content everywhere and sports 365 approach
Library of
Fan
Favorites
Live
Cultural
Moments
Trusted News & Highlights
Biggest Sports
Rights
Franchise-Driven
Hits
Deep Local
Connection
Hours Watched across Linear and Streaming
0Billion
start your streaming strategy with disney to effectively reach all your audiences in one place
Over 50% of new Disney+ subscribers
Are Choosing The Ad-Supported Service
Reach Viewers and Activate by Platform, Content, or Portfolio
36%
Of streaming capable viewers already watch Disney Streaming
59%
Of sports streamers choose ESPN+ more than any other sports platform
you can now accessfubo advertising inventory through disney advertising.
unrivaled portfolio
with a content everywhere and sports 365 approach
Library of
Fan
Favorites
Live
Cultural
Moments
Trusted News & Highlights
Biggest Sports
Rights
Franchise-Driven
Hits
Deep Local
Connection
Watched across Linear and Streaming
0Billion
start your streaming strategy with disney to effectively reach all your audiences in one place
Over 50% of new Disney+ subscribers
Are Choosing the Ad-Supported Service
Reach Viewers and Activate by Platform, Content, or Portfolio
36%
Of streaming capable viewers already watch Disney Streaming
59%
Of sports streamers choose ESPN+ more than any other sports platform
you can now access fubo advertising inventory through disney advertising.
live is the center of attention
Sports
undeniable fandom
35% of Sports Impressions
Dominating the screen
58% More time-spent with ESPN vs. any other sports portfolio
News & Entertainment
The biggest moments
100MM Watching ABC specials yearly
trusted local news sources
#1 In all day parts across our 8 owned ABC stations
setting the gold standard in 2027
the biggest live events are here
fandom made for nearly every way to fan out
Serving Sports Fans. Anytime. Anywhere. All on
Serving Sports Fans. Anytime. Anywhere. All on
Built for how fans watch today and connecting 178MM fans across every moment, every month.
Technology built for streaming
Smarter reach at scale
Unified Ecosystem
Simplified Access
Scalability & Flexibility
UNIQUE IDs
0MM
Powering
(AND MORE)
HOUSEHOLDS
0MM
Advertising Solutions Simplified
Automation via
DSPs Activated
0+
proven success
driving your success forward across any kpi
Ad Recall
0%
Spend Rate Lift
0x
Purchase intent
+0x
Brand Consideration
+0x
Ad Recall
0%
Spend Rate Lift
0x
Purchase intent
+0x
Brand Consideration
+0x
activate with
gain deeper insights, access unrivaled storytelling and unlock measurable outcomes that deliver on your business goals
Activate Your Way From turnkey to custom — choose the approach that fits how you want to reach your audience. Contact Your Disney Advertising Representative For More Information.
51BHours: Nielsen, L7, excludes sustainers, TV w/ Digital, July 2024 – June 2025. 50%: Antenna, US Only, February 2026, excludes wholesale subscriptions. 36%: Nielsen, January – December 2025 average month (Nielsen Dates), L7. 59%SportsFans: Source; Luker on Trends Sports Poll, 2024. 58%TimeSpent | 35%Impressions: Nielsen Big Data, Panel, L+SD, Oct24-Sept25. 100MMViewers: Nielsen (NNTV/Updated Big Data), 11/25/24-11/23/25. #1 News: Nielsen Live Same Day average quarter hour impressions (1/2-11/30 2025 Panel + Big Data). #1 Entertainment Media Portfolio: Nielsen (NPower/Panel/Streaming Meter), Oct’25 / Nov’25 / Dec’25 Monthly Average. #1 Most Engaging Social: ListenFirst, Brand Set Ranking Report,Base A18+. 7.2MM: Megaphone 2025 YTD. 40%AnticipatedContent: Box Office Mojo; Whip Media. 178SportsFansMM: NMI. Jan24-Dec24. Provensuccess: Lucid Hulu/Disney Benchmarks, February 2024. DATA FEATURED IN THIS PAGE IS INCLUSIVE OF PREMIUM AND AD-SUPPORTED VIEWING. ADDITIONAL SOURCES AVAILABLE UPON REQUEST.