ADVERTISING GUIDELINES, RESTRICTED CATEGORIES AND CONTENT

1. Advertiser’s advertising environment must be appropriate in the context of the Site on which Advertiser’s advertising content shall appear. The advertising environment includes the advertising content itself, the specific destination URL and interstitial and buffer or landing pages reached from such content. In addition to the content guidelines listed below, Advertisers must have a privacy policy that is clearly posted either on the landing page from the advertisement or on the Advertiser’s home page. If the privacy policy is found only on the home page, there must be a link to the home page from the landing page.
2. Once advertising content has been posted on the Site, Media Company shall have the right to remove such advertising content from the Site if Media Company later determines that the advertising content does not meet Media Company’s standards or comply with Media Company’s policies.
3. Below are the content guidelines regarding advertising materials.

1. Advertising promoting the following shall not appear within or associated with any Sites:
   • Guns (firearms, bullets, etc.).
   • Illegal Drugs ((marijuana, etc. and except for anti-drug campaigns approved by Media Company).
   • Politics (lobbyists, PAC sites, political parties or campaigns, foreign governments, alternative lifestyles advocacies).
   • Alternative lifestyles advocacies.
   • Religion.
   • Sexually explicit images (any pornography, etc).
   • Sensationalism (killer bees, gossip, aliens, scandal, etc.).
   • Potentially slanderous or libelous content.
   • Offensive language or body parts, including proxies for bad language (e.g., X@#%!).
   • Gambling (excluding state lotteries, sweepstakes and fantasy leagues).
   • Graphic violence (including certain types of game sites).
   • Contraceptives.
   • Tobacco (cigarettes, cigars, pipes, chewing tobacco, etc. and except for anti-smoking campaigns approved by Media Company).
   • Liquor other than beer.
   • Death.
   • Misleading language (e.g. using the word “free” in the advertisement to describe a contest or sweepstakes prize).
   • Unsubstantiated, false, or misleading claims.
   • Discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
   • Illegal activities or any materials that infringe or assist other to infringe on any copyright, trademark or other intellectual property rights.
   • Any advertising content that violates applicable laws, rules or regulation.
   • Images or content that is reasonably determined to be unlawful, harmful, threatening, defamatory, obscene, or harassing.
   • Unauthorized or unapproved use of Media Company or a Media Company affiliate’s creative assets (such as, talent, logos, characters, movie logos, theme park imagery, color scheme, font(s), etc.).
   • A copy or parody of current or past Media Company or Media Company’s affiliate advertising creative (from any media form).
   • An implied affiliation or favored status with Media Company or a Media Company’s affiliate.
   • A direct business competitor of the Site.
   • Advertising content that may be considered inappropriate by Media Company and will be reviewed on a case-by-case basis:
2. Advertising content that may be considered inappropriate by Media Company and will be reviewed on a case-by-case basis:
   • Involves an advertiser in a category where Media Company has previously granted exclusive rights to another party.
   • Unreasonable or highly unlikely product or service claims.
   • Double entendres.
   • Controversial topics (social issues, etc.).
3. The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content, as determined by Media Company.
   • Advertisers must fulfill the advertised offer as stated in the advertisement, including, without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement; unless Advertiser has obtained Media Company’s prior approval.
4. Where personal information is solicited on the Advertiser’s landing page:
   • Any collection of personal information must be in full compliance with all privacy laws.
   • Advertiser must clearly explain to the guest how Advertiser will use the personal information collected.
   • Advertiser must provide all guests with an alternate user experience that doesn’t require submitting personal information.
5. Use of Media Company’s assets requires the pre-approval of the applicable Media Company Sites