These guidelines (“Guidelines”) apply to purchases of ABC News (“ABCN”) advertising inventory sold in the U.S. on ABCN-branded digital properties, including distributed end-points (“ABCN Advertising Inventory”). It does not, nor can it, provide an exhaustive list of guidelines or examples and ABCN reserves the right to review, approve, refuse to display, or remove any and all advertising on a case-by- case basis. ABCN also reserves the right to approve exceptions to these Guidelines on a case-by-case basis.

1) Guidelines applicable to all ABCN Advertising Inventory  

a) Disclosures for Advertising Materials. Advertising materials, including custom materials, must be clearly identifiable as an advertisement and may not be disguised as editorial content. The method of disclosure can differ depending on the platform, target audience, and type of advertising, but in all cases must be clear and conspicuous. Similarly, disclosures concerning a product, service or offer, such as how a product works, what is included with a service, or what is excluded from an offer, must be made clear and conspicuous to a reasonable consumer.  

b) Substantiation, Legality, Third Party Rights. Advertisers must be able to substantiate any express or implied claims conveyed in the advertising materials. An advertised offer must be fulfilled as stated in the advertisement, and advertisements may only portray or make claims about the product or services being advertised that are accurate and truthful. Nor may they violate applicable laws, rules or regulations or infringe or violate any third party’s rights.  

c) IAB Terms. The terms of the applicable Insertion Order (“IO”), including the 4As/IAB Standard Terms And Conditions For Internet Advertising For Media Buys One Year or Less (version 3.0) referenced in the IO, and the terms of any agreement relating to custom materials or promotions (e.g. branded content, contests, sweepstakes, etc.), apply to each campaign.  

Technical Specifications. Advertising materials must comply with ABCN’s technical specifications, which can be found at https://www.disneyadvertising.com/our-brands/abc-news  

d) Third Party Technology. All third party technology included or appended to an Ad by or on behalf of Advertiser (“ATPV Services”), including any tags, pixels or other software code utilized for brand safety, invalid traffic/fraud or viewability, shall be subject to ABCN prior written approval and shall only be permitted for purposes of measuring performance, monitoring, research or verification.  

e)  ABCN Assets.The use of ABCN-branded assets in custom materials must be pre-approved by ABCN’s marketing team. 

f)  Advertisers may not direct advertising to children under the age of 13. 

2) Guidelines applicable to ABCN Advertising Inventory (defined as inventory on abcnews.com, ABC News Live, GoodMorningAmerica.com, FiveThirtyEight.com, and all ABCN-related digital properties including, but not limited to, social media and any respective distributed properties)  

1. Prohibited Product Categories: Advertising for the following product categories is not acceptable:
   • Guns/Firearms/Bullets
   • Illicit Drugs & Related Use (with the exception of anti-drug campaigns)
   • CBD and related products
   • Political Ads (lobbyists, PAC sites, political parties or campaigns)
   • Religion & Religious Themed Ads
   • Sexually explicit images or services
   • Gambling (excluding state lotteries and lawful sweepstakes)
   • M-Rated Video Games
   • Condoms & Contraceptives
   • Tobacco (cigarettes, cigars, pipes, chewing tobacco, etc. Except for anti-smoking campaigns approved by ABC).
   • Hard Liquor and Distilled Spirits
   • Any direct business competitor of the ABC News-branded
   • property, without the express permission from ABC News
   • Advertising in a category for which ABC has previously granted exclusive rights to another party.
2. Prohibited Content:This list describes content within advertising that is not acceptable:
   • Any advertising content that violates applicable laws, rules or regulations
   • Images or content that is reasonably determined to be unlawful, harmful, threatening, defamatory, obscene, or harassing.
   • Claims or representations that could be interpreted as discriminatory based on race, sex, religion, nationality, disability, sexual orientation, or age
   • Misleading claims or references
   • Unreasonable or highly unlikely product or service claims.
   • Sensationalism
   • Potentially slanderous or libelous content.
   • Offensive language or images, including proxies for bad language (e.g., X@#%!)
   • Graphic violence
   • Illegal activities or any materials that infringe or assist others to infringe on any copyright, trademark or other intellectual property rights.
   • References to products and/or services used to assist in furtherance of illegal activities
   • Unauthorized or unapproved uses of ABC or an ABC affiliate’s creative assets (such as, talent, logos, characters, movie logos, theme park imagery, color scheme, font(s), etc.).
   • A copy or parody of current or past ABC or ABC’s affiliate advertising creative (from any media form)
   • Advertising that takes a position on a controversial issue of public importance (social issues, etc.)
   • An implied yet unauthorized affiliation or favored status with ABC or an ABC affiliate.
3. Presentation and Practice Issues
   • The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content, as determined by ABCN.
   • Where personal information is solicited on the Advertiser’s landing page:
     • Any collection of personal information must be in full compliance with all privacy laws.
     • Advertiser must clearly explain to the guest how Advertiser will use the personal information collected.
     • Advertiser must provide all guests with an alternate user experience that doesn’t require submitting personal information