Updated: April 2024
These guidelines (“Guidelines”) apply to purchases of advertising inventory sold in the U.S. on the Disney+ website or application or on any Disney+-related content and digital properties (“Disney+ Advertising Inventory”) through direct or programmatic buys as well as through Disney’s self- service tool called Disney Campaign Manager. These Guidelines are incorporated into and are a part of the applicable insertion order terms, programmatic sales terms, and Disney Campaign Manager terms and conditions. The Guidelines do not, and cannot, provide an exhaustive list of guidelines or examples, and Disney+ (including its agents or appointed representatives) reserves the right to review, accept, decline, suggest modifications to, request further information about, or remove any and all advertising on a case-by-case basis. Disney+ also reserves the right to approve exceptions to these Guidelines on a case-by-case basis. Disney+ may update these guidelines from time to time without notice, so please check in and review them regularly.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
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