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Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties.
The Universal Ad Package (UAP) is the ad strategy behind ESPN’s responsive site design. Using the UAP, advertisers can submit a complete package of ads that will provide a consistent ad experience to all users, regardless of platform — desktops, laptops, tablets, smartphones, and more. Standard units are the minimum required creative to advertise on ESPN.
ESPN’s standard display units. These formats are also included as part of a standard homepage takeover.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
77 West 66th Street
New York, NY 10023
