Here you will find up-to-date Technical Specifications and Standards and Guidelines for the delivery of all digital, video and mobile advertising content across our ESPN Digital properties.

Display Ads

The Universal Ad Package (UAP) is the ad strategy behind ESPN’s responsive site design. Using the UAP, advertisers can submit a complete package of ads that will provide a consistent ad experience to all users, regardless of platform — desktops, laptops, tablets, smartphones, and more. Standard units are the minimum required creative to advertise on ESPN.

UAP Standard / Standard HPTO

ESPN’s standard display units. These formats are also included as part of a standard homepage takeover.

UAP Premium

Mobile Web Only