“We ARE the driving force of the industry, marrying the best content with the smartest, most efficient and effective technology, so we transact, smarter, faster, and measure accurately across all metrics and KPIs.”

World-Class Storytelling and Creativity

Disney creates deep personal connections through content that wins the hearts and minds of millions every day and lasts a lifetime.

The Power of Live

Beloved Franchises

Marvel Ant Man
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Lightyear
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Only Murders In The Building -- Season 2 -- Following the shocking death of Arconia Board President Bunny Folger, Charles, Oliver & Mabel race to unmask her killer. However, three (unfortunate) complications ensue - the trio is publicly implicated in Bunny's homicide, they are now the subjects of a competing podcast, and they have to deal with a bunch of New York neighbors who all think they committed murder. Charles (Steve Martin), Mabel (Selena Gomez) and Oliver (Martin Short), shown. (Courtesy of Hulu)
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Creative Excellence

#1 Media Portfolio

Reaching over 239M consumers every month

#1 in Time Spent

With TV across linear, SVOD and AVOD viewing for Adults

91% Multicultural Reach

Providing scale across diverse audiences critical to brands

13 Billion+

Social engagements across TWDC

Sources: NMI Jan22-Dec22 monthly avg; Total Universe 18+, L+7. Nielsen NPower L7 Total Day Viewing includes all nationally measured networks (not including syndication). NMI, Monthly Avg Jan’22 – Dec’22, L7, Multiplatform Reach Across Competitive Portfolios. ListenFirst, Time Window Comparison Classic Reporting 3.1.2022-4.19.2023; [DAS] TWDC Total Social Roll-Ip& [DAS] ESPN Social Accounts.

Authority in Tech & Innovation

Automation. Activation. Data. Measurement. Streaming.

Disney’s world-class content is matched by our industry-leading technological innovation which helps us bring stories to life and connect your brands message with our audiences. It’s one of the many reasons we joined the ranks of Fast Company’s World’s 50 Most Innovative Companies of 2023. As we build toward an addressable, automated future, we’ve created and invested in an Unrivaled depth and breadth of solutions for your brand across the entire Disney portfolio.

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“Disney has managed to do right by Mickey, Iron Man, Luke Skywalker, and all their friends.”
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Your Streaming Connection

Disney is a leader and innovator in streaming delivering a diverse portfolio of ad-supported content and solutions to reach and engage viewers and drive outcomes for your brand.

Powerful Trifecta of Streaming Platforms

112M Monthly Ad-Supported US Viewers

101M Monthly Viewers

29,000 Live Events

235M Subs

Across Disney’s global streaming platforms

#1 in Time Spent

With Disney+ and Hulu SVOD viewers watching more hours per week than competitors
+40% Incremental Reach
By adding streaming audiences to linear
Sources: Nielsen NPower Streaming Meter; R+F Time Period Report based on 1 minute viewing qualifier, 4Q22 9/26/22-12/25/22, monthly average, P2+). Nielsen Streaming Platform Ratings, Streaming Meter, 4Q22 weekly average (9/26/22-12/25/22), Hulu SVOD and Disney+ combined. SVOD Services Only – Weekly Average. Disney Earnings Call, 4Q FY22. Nielsen NPower, P2+ Monthly Average 4Q22 Analysis of National and Streaming Meter. Comscore Custom Ad Supported report, August 2022. Hub Entertainment Research, March 2022 ESPN Programming.
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Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

General Info

Address

Disney Advertising
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New York, NY 10023

Email

Disney.Advertising@disney.com

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