Opening Self-Service Access to Small/Mid-size Businesses and Agencies
The Future of Self-Service is Automated, Inclusive and Available Now For years, brand advertising was closely aligned with driving awareness, while direct-response and performance-based advertising was more closely aligned to actions and conversions. With the acceleration of digital, social and streaming, the lines between traditional and digital advertising began to blur as audience insights helped […]
Dear Advertising Community – A Letter From Rita Ferro
Partners, 2022 is off to a roaring start and we’re feeling incredibly optimistic. Disney Advertising is just three weeks away from our Tech and Data Week, culminating with our previously announced second annual Tech & Data Showcase on Thursday, March 3. Our approach has always been show and prove – our ability to drive results […]
Introducing Generation Stream: Sports Edition
Year after year, sports content consistently dominates the top 100 most-viewed programming lists. After a year of upended schedules and empty stadiums, sports has seen a tremendous return to live events while also captivating audiences of all levels of fandom. Now, more than ever, sports streamers are engaging with games and athletes in new ways […]
Grow with Disney for Lifetime Customer Value
The Direct-to-Consumer brand journey starts with customer acquisition. Emerging and disrupter brands “flip the funnel” and partner with media companies to help them understand and measure what drives purchase. At Disney, we have seen that as brands move through the funnel, they find success by leveraging relevant ad experiences and aligning with premium, brand safe […]
Activate with Data-Driven Precision
A truly optimized marketing campaign is thoroughly rooted in data. It’s what drives a deep understanding of a desired target audience, dictates the channels and ad products used to reach that audience, and influences how brands develop relevant and engaging creative. Simply put – insightful and actionable data is table stakes in the ever-changing advertising […]
