A foundational study to understand the global streaming landscape.

Generation Stream: Global Edition is a deep exploration of the motivations and role of streaming around the world and what this means for advertisers.

Global Streaming Snapshot

Intentional TV

Culturetainment

The New Wide World of Sports

The Human-tech Touch

Coming soon

The Daytime Zone

Coming soon

Streaming 360: Global Segmentation

Coming soon

SOURCE: DISNEY ADVERTISING AND CULTURE CO-OP, FALL 2024.