A Note from Dana McGraw on Disney’s Clean Room
PATH TO INTEROPERABILITY | DRIVES ADDRESSABILITY | FUELS AUTOMATION Partners – In 2021, Disney Advertising embarked on a path well ahead of its time; we made an investment into innovation that anticipated the future needs of advertisers – the need to balance both privacy and experience for consumers. The foundation of it all was our […]
Introducing Project Elevate: Put the Power of Disney to Work for You
Disney Advertising is passionate and dedicated to elevating diverse voices and announced a pledge in 2021 to support underrepresented-owned small businesses*. To honor this pledge, Project Elevate was born, offering creative consultation and comprehensive, custom advertising strategies to help them tell their stories and engage directly with their customers. In its inaugural year, two small […]
Automation and Identity Define The Future of Addressability
Two years ago, Disney had a bold ambition – lay the foundation for a fully automated and addressable future. This commitment called for a complete overhaul of Disney’s advertising platform – one that would power the capability for advertisers to buy “once” and deliver “anywhere” across Disney’s vast portfolio of news, sports and entertainment brands. […]
Unlock the Power of Live with our Playbook
Disney is the home for sports, with the most enviable rights, entertainment and streaming brands in the business. We have the ability to deliver both massive scale and specific audiences, across over 15,000 live sports events. And as the cold months of winter start, live sports at Disney really heat up! Starting in January, some […]
A Message From Disney Advertising Sales President Rita Ferro
Partners – Can you believe we are already three weeks into January and have already experienced some of the best NFL wildcard games, enjoyed an incredible National Football weekend, and had a whirlwind week at CES? No one can say that this industry isn’t full of activity and excitement, and that’s just January! We have […]
Opening Self-Service Access to Small/Mid-size Businesses and Agencies
The Future of Self-Service is Automated, Inclusive and Available Now For years, brand advertising was closely aligned with driving awareness, while direct-response and performance-based advertising was more closely aligned to actions and conversions. With the acceleration of digital, social and streaming, the lines between traditional and digital advertising began to blur as audience insights helped […]
Dear Advertising Community – A Letter From Rita Ferro
Partners, 2022 is off to a roaring start and we’re feeling incredibly optimistic. Disney Advertising is just three weeks away from our Tech and Data Week, culminating with our previously announced second annual Tech & Data Showcase on Thursday, March 3. Our approach has always been show and prove – our ability to drive results […]
Introducing Generation Stream: Sports Edition
Year after year, sports content consistently dominates the top 100 most-viewed programming lists. After a year of upended schedules and empty stadiums, sports has seen a tremendous return to live events while also captivating audiences of all levels of fandom. Now, more than ever, sports streamers are engaging with games and athletes in new ways […]
Grow with Disney for Lifetime Customer Value
The Direct-to-Consumer brand journey starts with customer acquisition. Emerging and disrupter brands “flip the funnel” and partner with media companies to help them understand and measure what drives purchase. At Disney, we have seen that as brands move through the funnel, they find success by leveraging relevant ad experiences and aligning with premium, brand safe […]
Activate with Data-Driven Precision
A truly optimized marketing campaign is thoroughly rooted in data. It’s what drives a deep understanding of a desired target audience, dictates the channels and ad products used to reach that audience, and influences how brands develop relevant and engaging creative. Simply put – insightful and actionable data is table stakes in the ever-changing advertising […]